Facebook boss Mark Zuckerberg likes to suggest that all criticism of his global social media empire comes from either misinformed or malicious individuals. In fact, Facebook is really all about protecting the privacy of its users! This is the line he adopted in an interview with Harvard Law on Wednesday, said Professor Jonathan Zittrain, CNBC.
In the interview, Zuckerberg acknowledges that the status of "Facebook's innovator in privacy" is "certainly not the mainstream viewpoint", which could certainly be described as an understatement. He argued that Facebook, whose business model is based on absorbing as much data as possible about its users, actually provides only secure public communication technologies:
"To consider Facebook as an innovator in privacy is certainly not the mainstream view," Zuckerberg said during the recorded conversation, which was publicly released on Wednesday. "But back to the very first thing we did, so that Harvard students could communicate with each other in such a way that they were sure that their content and information could only be shared with people within that community. There was no way for people to communicate things on this scale, but not be either completely public or as small as before.
This is more than ridiculous: One of Facebook's biggest controversies last year, the Cambridge Analytica scandal, just happened because the social media giant app developers are getting large amounts of data from millions of users without their knowledge or consent can. The co-founder of the Secure Chat Service and the Facebook subsidiary WhatsApp, Jan Koum, left the company last year. Concern Zuckerberg and the crew were planning to reduce end-to-end encryption to reduce user credentials.
Zuckerberg continued:  "When we talk about privacy, I think that many issues often relate to privacy and legal or political issues," Zuckerberg said. "However, I think there is another element that is really fundamental. People want an instrument that communicates new contexts for communication. In addition, it's essentially about giving people power through privacy, not just not to hurt privacy. "
Recall that Facebook creates secret databases of user contact information, including content that users have never voluntarily submitted , It also tracks the web activity of people who have logged out of their accounts, and even non-users.
An app, Onavo, was distributed, which was advertised as a virtual private network, a kind of service that allegedly shields users' web traffic through external control. Instead, Onavo monitored devices to send usage information directly to Facebook. It has also paid off for teenagers to install an Onavo-like app on their phones so they can track their behavior with virtually unlimited permissions.
"All the success that Facebook had is a kind of engaging thing because we've given people new private or semi-private ways to communicate things they did not have before," he said.
The claim that an insight is "not catchy" is a time-honored method of stating that this is actually much more intelligent, and thus more true than another conclusion, but that does not make it true Facebook is successful because it has an enormous number of Selling online ads, a massively lucrative and growing market, Facebook's share of the US digital ad market is set to rise to 22.1 percent in 2019, according to AdWeek, part of a functional duopoly that it works with Google accused of monopolistic behavior and theft of features of emerging competitors in order to drive their own growth.
If the success of Facebook is based on privacy, It is strange that the vast majority of its users have no idea how the targeted advertising business works. According to surveys by the Pew Research Center, just over half said they were "not very or not at all comfortable" about insights into their behavior and interests. In any case, it's clear that Facebook and its executives are doing so. They've been troubled by plunging polls on user trusts – and they're using their best rhetorical Möbius loops and repetitive buzz words to put the ghost in the bottle.
to push. That will not change, but there are always new ways to constantly justify themselves.
[Facebook via CNBC]