Facebook has promised change after investigations have shown that 126 million Americans have seen political ads paid for by Russian organizations – but how well does the social network stick to these vows? Facebook representatives announced in a presentation on Thursday, March 29, progress and new features to combat foreign interference, eliminate fake accounts, create more transparent ads, and limit the spread of counterfeit messages.
Alex Laut Stamos, Facebook's chief security officer, wants the platform to tackle four different types of counterfeiting: identities, audiences, facts and narratives. The first one aims to prevent Facebook users from hiding their identities, just as the Russian Internet Research Agency runs sites with names like Heart of Texas and Army of Jesus. Fake audiences refer to tactics to increase posts in the newsfeeds by seemingly interacting with the post. Fake facts are fake news in the purest sense, while false narratives purposely split, sometimes through misleading headlines and language.
Facebook has already made changes to combat fake messages that cut these posts by an average of 80 percent. Tessa Lyons, Facebook's product manager, said that once fact testers say that a story is wrong, then all the shared links will reduce the distribution where the 80 percent reduction comes from. The platform also uses signals to predict potential fake news stories so businesses can see those links faster. Posts that are challenged by these fact checkers are notified to users who have already shared, while users sharing the same link can see that the topic is controversial. For the stories that make it, they are displayed along with related articles.
But Lyons said that fake articles are not the only kind of fake news that the platform fights against. This week, Facebook has also started reviewing photos and videos in France. Graphics did not previously have the same checks as links, but could contain incorrect text, Photoshop images, or unretouched images that were misrepresented in the accompanying text. Integrating photos and videos into progress could further reduce the spread of counterfeit messages ̵
For Fake News, Facebook's efforts also include new partnerships, including an agreement with The Associated Press, which aims to "expose" election-related stories.Fact-checking partners now live in six countries, Facebook said, and it This number is expected to grow.
Facebook is also working to capitalize on the fake news that would normally be generated through ad revenue after a story becomes viral, Stamos said the platform is working to reduce its operating costs To increase such a site while lowering potential profits.
For fake accounts, Facebook said it detects millions of accounts every day by making machine learning suspicious, many of which Facebook removed before they are removed
Facebook will not wait for reports of suspicious activity, a new Instr ument, which will start before the midterms in the US, is looking for election activities. Facebook did not elaborate on how the tool works, but said the program sends suspicious pages and posts to employees for manual review.
After all, political ads will have standards similar to those found on television and on the radio – with a label showing who paid for the ad. Before you serve a political ad, advertisers must be authorized. The authorization process involves three steps, including submitting a government-issued pass, writing a code that is sent to a US address only by mail, and disclosing the political candidate, organization, or business that the advertiser represents ,
Previously announced tools, including a public archive of political ads, will also run ahead of US midterm elections. Records of all advertising, even without the political label, are currently being tested in Canada, where Facebook users can simply click on "show ads." See ads that the company has delivered regardless of their audience. And as announced last year, security personnel will double to 20,000 in 2018.
"We look ahead by examining each upcoming election and working with outside experts to understand stakeholders and the specific risks in each country." Stamos said. "We use this process to showcase how we build and educate teams with the appropriate local language and culture skills, and ultimately, we aim to develop a systematic and comprehensive approach to addressing these challenges, and then tailoring this approach to the needs of each country or to vote for each election. "