The leaked Facebook memo titled "The Ugly," written by longtime manager Andrew "Boz" Bosworth, has topped the scary quotient on the largest social network in the world, even with the current scandal over its data stores and the work of voter profile firm Cambridge Analytica
We can only hope for that. The memo does not seem to be that it arouses confidence in Facebook, its methods or its philosophy
Zuckerberg and his team have to do with the impact of the news earlier this month that a third-party developers collected data from 50 million Facebook Users and improperly shared with Cambridge Analytica, a London-based research company. Cambridge used information about user behavior to support the Trump campaign during the 2016 presidential campaign.
Facebook, which now has more than 2 billion users worldwide, has become such an influential news and information platform that Zuckerberg, who apologized to users last week for betraying their trust, told US and European Regulators are called on how the data misuse happened and what the social network is doing to make sure it never happens again.
Bosworth is not the first Tech VIP to write a rioting internal memo. A decade back, Yahoo Manager Brad Garlinghouse wrote an internal assessment of the prospects of the Internet portal called "Peanut Butter Manifesto
Here's what Bosworth saw as three key questions that Facebook had to face.
. 1 Someone Finds Love, Someone Dies
The 409-word memo begins by calling what Bosworth describes as the "ugly" side of what Facebook does. What is Facebook doing? The "imperative" of the company, he wrote, is to "connect people". And to keep growing, it can "connect more people more often". However, before the memo dives into the ugly side of this growth and these connections, it touches the good side:
"Maybe someone finds love, maybe it even saves someone's life on the verge of suicide."
"So we connect more people. "
Now for the ugly:
" Maybe it costs a lifetime to expose someone to a fight. Maybe someone dies in a terrorist attack that's tuned to our tools. "
But that does not matter, says the note, because Facebook has to reconnect:
" The ugly truth is that we believe in the connection people so deeply that everything that makes us connect more people, * de facto * is good.
Bosworth says this is not about making money, it's just what it is:
"That's not something we do for ourselves. Or for our share price (ha!). It's literally exactly what we do. We connect people. Period.
2. Size matters above all
And this end of the connection of more people often justifies the means – even if it concerns a patchy treatment of data or the satisfaction of the demands of a repressive foreign regime:  " That's why our entire work is justified. All questionable import procedures for contacts. All the subtle language that helps people to search through friends. All the work we do to create more communication. The work we are likely to do in China someday. All this. "
Again, the ultimate goal is to connect more people more often and the growth needed to do so:
" The best products do not win. Those who everyone uses win.
To put it another way, size matters above all:
"I know that many people do not want to hear that. Most of us have the luxury of working in the warm light of consumer-priced construction products. But do not make mistakes, growth tactics are how we came here. If you join the company because it does a great job, we can do that great job. We have great products, but we still would not be half as big without slowing down growth. "
. 3" We do that. We Connect Humans "
It may be a bitter pill to swallow:
" In almost all of our work, we have to answer tough questions about what we believe. "
And what, in turn, did Facebook believe ?
"We need to justify the metrics and make sure you do not lose a bigger picture. But people connect. That is our imperative. Because we do that. We connect people.
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