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Facebook profit Q2 2018



Facebook missed forecasts of revenue and global daily active users this quarter as it struggled with data leaks and fake news scandals.

.49 billion, according to StreetAccount and FactSet estimates
  • North America DAUs: 185 million vs. 185.4 million, according to an estimate by FactSet
  • European DAUs: 279 million compared to 279.4 million, according to a FactSet estimate
  • ARPU: $ 5.97. $ 5.95 according to a Street Account and FactSet estimate
  • Although global DAU rates rose 11% year-on-year, they were less projected than Wall Street. European DAUs have fallen from 282 million in the last quarter, possibly due to the adoption of the General Data Protection Regulation (DSGVO) in the European Union. The policy provides users with more control over their online data.

    North American DAUs remained flat. However, average revenue per user in the region increased despite the lack of growth. It reached $ 25.91 per user over $ 23.59 in the first quarter.

    Investors were particularly interested in Facebook's Daily Active User Rates (DAUs), especially in North America and Europe this quarter. It contained most of the time since Cambridge Analytica's data leak was revealed. Since then, CEO Mark Zuckerberg has testified before the US government. Congress and the EU on its company's ability to protect user data. (The first quarter report included only the first two weeks since the Cambridge Analytica scandal.)

    Facebook has also made many changes to better educate users about advertising, including policy creation and database creation, and more opportunities See which ads are running pages. It also reduces the incidence of misinformation posts and reduces content designed to incite violence.

    This is a brand new story. Please check the updates.


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