The Cambridge Analytica scandal has plunged Facebook into the worst crisis in years, and regulators and legislators in the US and UK are demanding answers to how the social network is bypassing privacy. Mark Zuckerberg, the head of Facebook, has agreed to appear before legislators on Capitol Hill next month, people in charge of the decision said.
Last week, Mr. Zuckerberg said in a statement, "Facebook needs to get better with its users" and has promised to launch products that give users more control over their information and privacy settings.
"One of our biggest jobs is protecting data," he told The New York Times last week. "Whenever there is a problem in which someone's data is passed on to someone who should not have been allowed by the rules of the system, that is a big problem and deserves a big uproar.
Facebook has it last Wednesday too said its approach has been to allow advertisers to target ads using third-party data, which are business-to-business companies that can collect a wide range of details about individual consumers such as their shopping habits, health issues, income range and preferred credit card
The social network had previously allowed advertisers to use consumer details Data brokers like Oracle's Experian, Acxiom, and Datalogix are helping to target ads to Facebook users, but Facebook said it has this option, called "Partner Categories." , motballed.
"We want advertisers to know that we have Pa In a statement [GrahamMuddaproductmarketingdirectoronFacebooksaidinastatement
"This product allows third-party data providers to offer their targeting directly on Facebook," he added. "While this is standard practice in the industry, we believe this move, which will be over the next six months, will help improve people's privacy on Facebook."
In 2012, the Federal Trade Commission initiated an investigation into data brokers and recommended that Congress pass legislation "to make data-sharing practices more visible to consumers and give consumers greater control over the immense amount of personal information about them collected and shared by data brokers. "
What a difference these actions could make to Facebook's privacy practices was unclear. For example, some privacy officers have found that the company's new centralized privacy and security settings page has been tested in the past.
"The platform has made similar promises many times," said Zeynep Tufekci, an adjunct professor at the University of North Carolina who studies how technology affects society. She pointed out that Zuckerberg said in Washington Post in 2010 that Facebook users needed simpler control over their privacy and had promised that Facebook would add "privacy controls that are much easier to use".
Eight years later "The last ten years show that users' concerns about privacy have little impact on how the platform behaves, except for the reuse of contrite statements and promises to do better" Mrs. Tufekci.
his CEO, "she said.
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