Mark Zuckerberg "Sorry" that Facebook made mistakes on Cambridge Analytica
Facebook has released a detailed four-part plan to avoid voting restrictions during the upcoming 2018 midterm elections. The company still feels the impact of the 2016 election.
Facebook's plan is extensive and aims to exploit all the opportunities that have been used to manipulate the platform in the past.
19659006] Facebook posted the four-part plan in a blog post that was a transcript of a conversation between the Facebook leadership and the press. The four-part Facebook plan includes fighting foreign interference, removing fake accounts, increasing the transparency of ads, and reducing the spread of false news.
To combat foreign interference, Facebook has announced that the FBI has launched a social media monitoring task force. Threats could be seen in real time. Alex Stamos, Chief Security Officer, said it was important for Facebook to have the latest insights to understand the problem.
Product Manager Samidh Chakrabarti talked about what Facebook is doing about counterfeit accounts. Chakrabarti said that this is one of the common ways in which evil actors spread information on Facebook.
Facebook blocks millions of counterfeit accounts every day. This is due to advances in machine learning that have allowed the company to be alerted to suspicious behavior. He told the story of a group of Macedonian spammers trying to influence the Senate election in Alabama, but it was removed because of the new tools.
Brad Ledernn, Product Management Director, talked about the steps Facebook is taking to make ads more transparent. You've added a new feature called View Ads that allows users to see the ads they've purchased from Facebook pages. It will be available worldwide in summer, it is currently available in Canada.
It details the new disclosures ad buyers must go through to get their ad on Facebook. During the midterm elections, they have to confirm who they are and where they are in the US. You also have to disclose which candidate, which organization and which business they represent.
The final and most important part of the plan is to stop the spread of counterfeit messages. Facebook is currently working with third-party fact checkers when a story is flagged as false and 80 percent less shared.
Facebook also announced plans to search for pages and domains responsible for disseminating counterfeit messages. Their goal is to reduce distribution and eliminate their monetization and advertising opportunities.
Facebook apologized last week for full-page ads in reputable newspapers
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