Facebook is in crisis again.
This time, the issue was how the company sought to attack its critics with cuts accused of fomenting anti-Semitism while downplaying the extent of public disclosure of interference in Russian elections in 2016 – revelations that Shown by a New bomb, York Times investigation.
The company panicked. Chief Executive Officer Mark Zuckerberg defended his position in a teleconference with reporters as further gaps emerged from his working relationship with Sheryl Sandberg, Facebook's COO. So what happens now?
Business Insider talked to 3 former Facebook employees and a current employee of the company to get a sense of what Facebook's acquaintances are expecting next. These insiders warn that employee morale may be hit ̵
Facebook representatives did not respond immediately to a request for comment.
Facebook scandals are more personal than ever
Facebook's current problems are not like crises of the past that the company has weathered, some insiders said.
"When you look back on the history of the company, it has often been attacked from the outside … but it often feels like the leadership is internal," said one former employee. This person named the company's rock-hard time following the IPO and the question of whether Facebook could effectively redesign its business to capitalize on the smartphone boom, as examples of issues that had a lasting impact on Facebook's leadership.
"This time … it's actually a critique of leadership, this is a new kind of threat that Facebook has not yet experienced … it's the leadership that somehow fails … [a] Crisis of Confidence the leadership, "said the former employee.
Another former employee accused some of Facebook's recent crises in the Zuckerberg-Sandberg-built corporate culture, where good news rose to the top and bad news never reached the CEO's desk.
"I think they definitely stayed in the dark for as long as possible," said the person. "They built a leadership culture that provided incentives to only bring good news and distract bad ones."
"They will change as a result of this, the outer message will be something that some people were already gone from [Facebook]others were re-deployed, and a new task force or something else to do this better," predicted the person.
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The relentless uproar of crises can affect employees' morale at a critical moment
As the scandals rise, the attitude of Facebook has changed dramatically over the past year.
"Suddenly [it] it went from a small treasure to a safe haven," said another former employee.
"The government hated us, friends did not like you, the press started talking about the constant caustic effect … all the hard stuff going on is giving new people a lot of rest … "Does this guide save the company? "
Part of the problem is Facebook's rapid pace of growth, which employed around 25,000 people by the end of 2017 (end of 2016: 17,000), compared to around 12,700 a year earlier and just over 9,000 in 2014. 19659002] In other words, most of the employees just have not been in the company for very long, which means they will have less incentive to eliminate the mess and tackle some of the toughest issues Facebook has ever faced.
" The majority of the company has not been there for more than two years, so they have not … suffered through a crisis like this, and they may not be emotionally invested in the company like the first thousand. "Ex-staff said Employees' assessment of executive recruitment is as follows: "Hey, we made a lot of mistakes, and now it's up to you to clean them up."
One According to the recent leak, the morale of Facebook employees has already dropped, and the proportion of "optimistic about the future of the company" dropped from 84% to 52% last year.
Where does the dollar stand?
It is not clear yet whether we will see major deviations due to the recent revelations.
One of the former employees said it was unlikely that senior communications officer Rachel Whetstone was leaving in August and Elliot Schrage, head of communications and politics, had already announced that he wanted to leave.
"Mark and Sheryl go nowhere, nobody else is really worth getting rid of, so I do not really expect heads to roll," the former employee said.
A current employee suggested, however, that Joel Kaplan, chief political officer of Facebook in DC, could leave the company.
Kaplan is Facebook's political leader in Washington DC and a rare conservative at the famous liberal firm that has previously served in the Bush White House. Kaplan retired earlier this year after publicly appearing in support of longtime friend Brett Kavanaugh when the then Supreme Court witnessed nominee at the congress for alleged sexual misconduct. According to the Times, Kaplan played a key role in social network attempts to downplay the distribution of misinformation on his platform to the public.
A former employee said that some of Sandberg's lieutenants and other middle-level executives could (or could be forced to) leave in the middle of the riots.
It is now almost guaranteed that there will be a kind of discipline for those who have spoken to the New York Times.
"There will be fire, this team is very good at what they do," the former employee added. "Ironically, these resources, when dealing with external manipulations on Facebook, may not be where we are today."