MENLO PARK, California – "We made a lot of mistakes." "Everyone needs complete control over who they share it with." "Not a day goes by without me thinking about what it means for us to be the stewards of this community and their trust."
Do you know this? It is the Facebook CEO Mark Zuckerberg, who is committed to a violation of privacy seven years ago.
Legislators in many countries may focus on the misuse of Facebook data by Cambridge Analytica, but the privacy issues of the social network go back more than a decade. Here are some of the company's most notable missteps and promises of privacy.
The social media favorite reveals his Facebook platform to great fanfare. According to Zuckerberg, app developers can now access the connection network between users and their friends, a set of connections that Facebook calls "social graph".
"Social graphics are changing the way the world works," he says.
This November, Facebook launches Beacon, which shares what users do on other websites with their Facebook friends. Many users find it intrusive and difficult to disable. The Massachusetts-based Sean Lane buys his wife a diamond ring for Christmas at Overstock.com, but Facebook ruins the surprise, an incident that leads to a class action lawsuit.
In December, Zuckerberg apologizes and allows users to turn Beacon off. "I know we can do better," he says.
Facebook introduces Facebook Connect with the aim of correcting Beacon's errors by asking users to take deliberate action before sharing activity from other websites when logged in via Facebook. More than 1
Facebook announces "privacy enhancements" after a one-year review by the Canadian DPO revealed that standard privacy settings are designed for openness, users are not informed that their data is being used to serve ads, and Data will be shared with third parties developers, even if their friends have used apps. Facebook swears that "users review their privacy settings" but does not agree with all recommendations.
Beacon is formally closed and settles on Lane's class action lawsuit.
The American Civil Liberties Union warns users that the default Facebook settings mean that a quiz or app creator looks into your profile when using an app or doing a quiz, even if you've made it private ,
App creators have a sophisticated understanding of data that they can extract from Facebook's social graph.
The Wall Street Journal reports that many popular apps are sending personalized Facebook data to dozens of advertising and Internet companies, including Zynga's breakout game FarmVille. Facebook responds by shutting down some apps.
Prior to the Journal report, Facebook said it has redesigned its privacy tools, giving its 400 million users "the power to control who sees the information and content they share.
The Federal Trade Commission signs a consent agreement with Facebook for an investigation into their consumers' data privacy breaches.
The FTC claims, among other things, that:
-Facebook published its users' friend lists in December 2009, even though they were hired privately without telling them.
– Even when users restricted data sharing to "friends only", the data was actually shared with third-party apps used by friends.
-Facebook was unable to verify the security of apps it included in a "verified apps" list.
Facebook promised not to share personal information with advertisers, but did.
Facebook promises to undergo a privacy audit every two years for the next 20 years, and Zuckerberg has errors.
Facebook introduces new ways for advertisers to reach people "who protect their privacy," including an encryption tool called Custom Audiences, which allows advertisers to link leads' email addresses to Facebook addresses Users have set up their accounts.
Facebook also introduces new privacy tools designed to simplify the confused and confusing privacy controls. Among other things, this limits the scope of the app permissions so that not so much user data is automatically retrieved.
Facebook shares two-year anonymized data on billions of friendships between countries with Cambridge researcher Aleksandr Kogan and co-authors researching it (published in 2015).
Kogan is creating a quiz app that will be installed by around 300,000 people, giving them access to millions of their friends' data.
Facebook says it drastically limits apps' access to friend data, which prevents the kind of data storage that Kogan and others were capable of. In addition, developers must obtain Facebook approval prior to accessing sensitive information.
Facebook says it learns from Guardian journalists that Kogan has shared data with Cambridge Analytica in violation of its guidelines. It bans the app and asks Kogan and Cambridge Analytica to confirm that they have deleted the data.
It runs "Security Checkup," a new tool designed to simplify confused and confusing privacy controls.
Facebook introduces Privacy Basics, a frequently asked questions page designed to simplify privacy settings.
Facebook says it learns from The Guardian and other media that Cambridge Analytica has not erased incorrectly obtained Facebook data and has suspended the company, Kogan and whistleblower Christopher Wylie from his service.
Zuckerberg tells CNN, "I'm really sorry this happened." He promises to audit app creators who collected huge amounts of data before 2014 and notified affected users. Relying on investigations in the US and UK, the FTC is investigating whether Facebook has broken its 2011 approval ruling.
"Our task now is to ensure that this does not happen again," says Zuckerberg.
Facebook is redesigning its privacy settings menu on mobile devices, saying in a blog post, "It's time to find our privacy tools easier."
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