Mark Zuckerberg: "The future of 19459004 is private". Sundar Pichai: ~ The present is private ~. While both CEOs made protecting user data a central theme in their conference keynotes this month, Facebook's product updates were mostly vague vaporware, while those provided by Google were either ready to ship or ready for demo. The contrast underscores the divergence in strategy between the two technology giants.
For Facebook privacy is a topic of conversation in order to increase trust in sharing, quelling regulators and fixing their ailing image. For Google privacy is functional and goes hand in hand with data processing on the device to make functions faster and more accessible.
Everyone wants Tech to be more private, but a distinction must be made between promises and delivery. Like "Mobile", "On-Demand", "AI" and "Blockchain" before, "privacy" can not be considered too low. We're making improvements to how our software and hardware work, not cosmetic enhancements and instantiations nobody asks.
On Facebook's F8, we heard from Zuckerberg last week about how "Privacy gives us the freedom to be ourselves" and he reaffirmed it through transience and safety Data storage would happen. He said Messenger and Instagram Direct would be encrypted … eventually … what Zuckerberg had already announced in January and detailed in March. We did not receive the clear history feature that made Zuckerberg the privacy center of its 2018 conference, or anything about the data transfer project that has been muted for 10 months.
What the users got was a clumsy joke Zuckerberg about how "I know that many people are not sure if we are serious. I know that right now we do not have the best reputation for privacy, to put it mildly. But I'm determined to do it well. "Nobody laughed. At least he admitted that "it will not happen overnight."
But it should not be. In 2007, Facebook made its first serious privacy breach with Beacon, which quietly passed your e-commerce and web activities away from your site to your friends. There were 12 years, a deal with the FTC that promised to improve, countless attacks and apologies, the democratizing Cambridge Analytica scandal, and hours of congression to take the problem seriously. This makes it clear that if the future is private, the past was not. Facebook is too late to use the doubt.
At Google's I / O, we saw demos from Pichai showing how " our work on privacy and security is never done. And we want to do more to stay one step ahead of the users' ever-evolving expectations . "Instead of waiting for users to demand more privacy, Google has been steadily working on Chrome Incognito mode since the last decade. The use of Gmail content to target ads has changed, and any developer can request access to your email, even though there are many sins for which you can atone. If the company is now struck by scandals, it is usually superior to its frightening efficiency, as with the aborted Project Maven AI military technology, and not because of its eeriness.
Google made further advances in data protection in low-key updates I / O than Facebook on the stage. Last month, we introduced the ability to use your Android device as a physical security key, and in the coming weeks, we'll introduce a new auto-delete feature that will erase your web and app activity after 3 or 18 months. In his keynote today, she then released "Privacy Commitments" for Made By Google products, such as Nest, which clearly state how they use your information and how you control it. For example, the new Nest Home Max performs all Face Match processing on the device so that no face recognition data is sent to Google. Unrecognized that a microphone is in its nest security alert, there was a riot in February, but the company has already adjusted for price
. This concept of device processing is a hallmark of the new Android 10 Q operating system. The beta version for developers is available today and includes nearly 50 new security and privacy features such as TLS 1.3 support and randomization of Mac addresses. Google Assistant is now better protected, Pichai said a cheering crowd. "Thanks to further advances in depth learning, we've been able to consolidate and downsize the 100-gigabyte models to half a gigabyte – small enough to transfer to mobile devices." This not only makes Assistant more private, but also so fast that you Can navigate faster phone by voice than touch. Here, privacy and benefits are combined.
The result is that Google can listen to video chats in real time and create subtitles for you, transcribe personal conversations, or transmit your typed answers to a phone conversation without transferring audio data into the cloud. This can be of great help if you are hearing impaired or visually impaired, or just have your hands full. Many of the new wizard features that come to Google Pixel phones this year even work in airplane mode. Pichai says that "Gboard is already used ] used to learn good as emoji prediction about 10s of of – The processing of the phone, leaving only improvements to the Google AI The company sent, not what you entered.
Google's senior director of Android, Stephanie Cuthbertson, brought the idea home and noted that " Machine Learning on devices can reach you from incredible breakthroughs like live captions to helpful features in everyday life like Smart Reply. And that without any user input leaving the phone, all of which protects the privacy of users. "Apple has done a lot of processing on the device, and many Google features are still dependent on cloud computing, but things are moving fast.  When Google submits privacy statements to things that should not be sent, they are important and well worth the wait. Chrome will implement anti-fingerprinting technology and change cookies so that they are only used by the website where they were created. The incognito mode will soon come to the Google Maps and Search Apps.
Pichai did not have to rely on grand proclamations, jokes, or imaginary product changes to convey his message. Privacy is not a means to an end for Google. It is not a PR strategy. And it's not a theoretical part of tomorrow as it was for Zuckerberg and Facebook. It's now a natural part of building user-first technology … after 20 years of bolder attitudes towards data. This new approach is why the company dedicated to organizing the information of the world has received so few negative reactions lately.
Privacy is all about showing, not saying.