Facebook wants to attract more creators – the kind of creators you normally find on YouTube – and launches a new subscription feature that will allow those creators to earn money from their Facebook followers.
Starting in mid-April, the company will be launching a digital tip-glass, where fans can earn money month after month, for example for exclusive content or a badge to show off their profile. Re a supporter.
The subscription costs $ 4.99 a month and Facebook will not cut back. But Apple and Google, which will process the transactions on their respective platforms, will make the standard 30 percent cut on all in-app purchases they make possible. This means that creators get about $ 3.50 for every subscription.
The simple explanation here is that Facebook wants to ensure that content creators who share their work on Facebook share their work on Facebook. If creators can not make money on a platform (such as Vine), they'll leave and look for places to make money (like YouTube).
What's remarkable, though, is that Facebook still does not have the robust Rev Share program that YouTube offers. On creators, creators can simply ask Google to show ads in front of their videos and share the revenue from those ads with the company ̵
Facebook does not have that kind of thing. The company opted for mid-roll video ads (commercials) and announced plans to test pre-roll video ads, but it has not developed anything comparable to YouTube's.
Instead, Facebook hopes that users will support the creators they care about. It is not a terrible idea. Patreon, which also funds its favorite creators for fans, has donated more than $ 150 million in donations in 2017, significantly reducing its contribution – just five percent – significantly less. With over 2.1 billion monthly users, Facebook has the largest online audience in the world. Even if only one percent of users would pay for a subscription, that would mean more than $ 100 million in donations.
This is the second time this year that Facebook has introduced a feature that allows users to pay creators who care about them. In January, the company announced a tapping feature in its live streaming product Facebook Live. This feature allows users to send small sums of money to professional players during the broadcast.
Facebook announced the new subscription test on Monday, along with a number of other updates to YouTubers. A few of the most notable:
- Facebook will create a dedicated dashboard where advertisers can find creators of branded content projects that are videos or posts that an online influencer uses to get money from a brand or brand an advertiser. Branded content is one of the main ways influencers can make money from Facebook today. In addition, it is an important business model for digital publishers such as BuzzFeed and Vox Media, the company that owns Recode . Facebook says there will be no cutback in brand content agreements, which makes it easier to take, but the hope is that the new dashboard will be another way for creators to earn money for their services.
- Facebook has announced a special version of its Rights Management system specifically for creators, so they can upload their content and receive notifications when pirated.
Facebook says the new subscription feature will go live with only 10 YouTube creators in the US and UK next month