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Home / Technology / Facebook Watch goes international – The Verge

Facebook Watch goes international – The Verge



One year after its launch in the US, Facebook is launching its watch video platform internationally. The company announced in a blog post this morning that the platform will be available worldwide. This means that the partners can now reach an audience of billions of people in different countries and languages. This is a massive expansion of the audience and there is Facebook access comparable to YouTube and Netflix. While these new audience numbers do not necessarily mean that more partners are on board the Watch website, at least they have a better reason for doing so.

Advertisers can also benefit from billions of users of these billions. Congratulations to all partners. Affiliates can post ads in English and other local languages. Watch is available on iOS and Android in the Facebook app. It is also available on Apple TV, Samsung Smart TV, Amazon Fire TV, Android TV, Xbox One and Oculus TV.

Facebook's blog post says more than 50 million people watch at least one minute of video per month in the US and total video viewing time has increased 1

4-fold since early 2018. A reference point is not very reassuring in terms of the possible success of the platform.

Since its launch, Facebook has developed several new formats for publishers, including live game shows and series featuring interactive parts such as quizzes and surveys. The company seems to be creating a truly social TV network where video artists and viewers can interact in real time. Now this audience participation will be worldwide.


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