The deal will wipe the Fairfax brand away from the media landscape in Melbourne and Sydney. (AAP: Joe Castro)
Fairfax's $ 4 Billion merger with Nine has split journalists into its newsrooms in Sydney and Melbourne, with some arguing that the deal is nothing but taking over one the strongest cultural institutions in Australia. 19659006] The deal will wipe the Fairfax brand from the media landscape of Melbourne and Sydney and surprise many current and former journalists.
On the ground, the journalists reacted shocked and angry at the proposal.
Some now fear the move means more job losses in editorial offices, which have already been decimated by cuts.
The Fairfax video department is worrisome.
Fairfax Reaches New, Non-Traditional Audience
"Of course, when you hear the word synergy, you're wondering about merged newsrooms, wondering if there will be more job losses and what that means." said Nick McKenzie, one of Fairfax's most decorated journalists to ABC Radio Melbourne. Www.mjfriendship.de/de/index.php?op…=view&id=167 McKenzie was confident that the merger could be the catalyst for a new chapter. Englisch: www.mjfriendship.de/en/index.php?op…=view&id=167 an audience with whom The Age and the Sydney Morning Herald are traditionally unconnected, "McKenzie said.
"If our journalism can reach this audience Tell a new group of people … news they need to know is a good thing too.
" We will be able to make the politicians stronger as we do so. "19659018] External link:
David Crowe Twitters …
"Initiate" Fairfax Brand as "Ruthless Company Pull"
But McKenzie warned that any attempt to interfere with the proud nature of The Age journalism would have destructive consequences.
"It would be absolutely crazy that this merger or acquisition takes place and then undermines the value of The Age," he said.
"The value of age is that we engage in great journalism, and undermining it would be a reckless business move."
Some current and former employees have serious concerns about the future of former leaflets.
Others, such as Walkley's award-winning journalist Kate McClymont, have focused on the way the message was transmitted by Fairfax CEO Greg Hywood.
Clay Lucas, editor and head of The Age Committee's union committee, said the deal was not a merger of two media giants, but rather the "acquisition" of Nine's proud newspaper tradition.
"There is a great deal of concern in the newsroom that as a result of what happens next, we will not be able to handle news in the way we've had before," Lucas said.
"We are independent newsroom and we treat journalism independently, we are really worried about everything that will affect our ability to make good news."
& # 39; We must be nimble to survive & # 39; 39;
McKenzie admitted he was optimistic
"The optimists who are considering this will say that we can have the best of both worlds, and that should be an exciting thing for news consumers," he said.
"But we also work in a rapidly changing media landscape situation and we have to be nimble and make big decisions to survive.
" And that's exactly what the corporate masters do in this case. "
The staff Fairfax will be briefed by the company this afternoon.  Topics:
Business Administration and Finance,
Information and communication,