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Farewell DirecTV Now, hello AT & T TV Now



The AT & T TV app will be available sometime in the "coming weeks," and existing customers will see that the change will automatically take effect through software updates. More details will follow when the rollout starts seriously, AT & T. said

This saves you the trouble of downloading yet another app, more in line with AT & T's strategy. DirecTV Now has nothing to do with satellite TV , So why do something else? However, the added simplicity does not necessarily mean clarity. Two services in an app can be confusing, depending on the implementation.

One thing is certain: this reduces the performance of the DirecTV brand. While there is no indication that the DirecTV core service is no longer available, you will not see the name if you are only interested in streaming. This could be important at a time when AT & T is rapidly reducing the number of its traditional TV customers (778,000 lost in the second quarter alone) and will increasingly rely on Internet video as the cornerstone of its business.


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