When an evergreen potter made a farted unicorn, he did not suspect that he would end up with the co-owner of Tesla in a viral copyright dispute.
In 2010, artist Tom Edwards began selling a coffee cup from his pottery shop Wallyware, which saw a unicorn in the exhaust of a car with the message "Electric cars are good for the environment because electricity comes from magic."
Fast forward to the present, Edwards has hired lawyers to seek compensation from billionaire Elon Musk and Tesla for using his furry unicorn design.
"You can not just steal someone's art, tweet about it and then say" We're even because I sold you some of your work " he said in an interview with The Denver Post.
In February 201
The true drama began in March 2017, when Musk tweeted another, now deleted, photo showing the updated Tesla operating system. The "sketchbook" contained a hidden design that is identical to Edwards' farting unicorn, which was found by pressing the "T" three times.
"My picture is in all Tesla cars," Edwards said. "When that happened, I got another boost in sales, which was nice, but I also realized that this was a copyright infringement, and my friend told me that it's not worth it because it's difficult to take over a big company, well I'll let it go. "
But Tesla re-used the design when sending a digital Christmas card to all Tesla owners with Edwards. A year later, Edwards decided to comment on his work.
He sought legal advice and engaged Timothy Atkinson of Denver in Ireland, Stapleton, Pryor and Pascoe. Atkinson sent Tesla a letter explaining his client's request for compensation for friendly reasons. Until yesterday, Tesla ignored the letter in the midst of media attention and the media tower.
"I'm not very worried about the number on the check, that's my lawyer's job," Edwards said. "For me, it's more about the principle of the matter, I think we need to better educate businesses to be more sensible and contact the artist and pay them for their work."
While he was waiting for his to be As a lawyer and Tesla's attorneys negotiated a settlement, Edwards created a slew of farting unicorn designs on Wallyware, including a mug with the slogan "Tesla stole my unicorn" and a bowl labeled "Do not be fart." Do not steal art.  Wallyware has made a leap in sales in the last 48 hours. On an average "good day" during the holiday season, the site may receive 12 online orders, but currently they have received 90 online orders in the last two days.
"That's my sales weakness," he said. "I caused it, not Elon Musk's Twitter account."
Meanwhile, the copyright battle on Twitter has become viral after Edwards' daughter Robin Edwards, known as Lisa Prank, has called out the electric car titan for use of the design. In a series of tweets that are now being dropped, Musk said it would be "lame" to sue Edwards, but instructed Tesla to use a different design.
Hey, you Grimes & # 39; friend brought down my father's art! that's a true story! What do you have to say @elonmusk ?? https://t.co/TMMJAS1ZGM
– Lisa Prank (@lisaprank) June 26, 2018
People around the world have offered their two cents on the subject, including J.K. Rowling who called the drama "the spin-off that you never knew you wanted it to be". Edwards rewrites the social media and attentions from various publications to eventually get Tesla's attorneys to shake hands.
"We have made our point," he said. "Now I want you to calm down so that my life will return to normal, I want to go back to the studio and make pots."