The point is: it holds on to 8,000 no matter how high the global demand is. The Urus, for example, did not go on sale until the end of 2018 and has already generated 1,800 sales. To put this into perspective, Lamborghini sold a total of 1,302 units worldwide in 2010. Last year, 5,750 cars were sold, an increase of 51 percent over 2017. The fast pace of Lamborghini at a great time must be treated with care, as Domenicali knows. The exclusivity of the brand must not only be preserved, but also the residual vehicle values. Keep in mind that older Ferraris are gaining in value over time, a fact that is very important to customers buying for investment purposes.