In addition to speeding up, Firefox Quantum also offers a new user interface called "Photon," which has been developed to To modernize browser user experience, Mayo said.
Mozilla revealed that the update is a "completely redesigned core engine" that provides the browser with fast browsing and higher efficiency. With the new update, Mozilla is very much aiming to increase its share of 9.1 percent [according to Web-tracking W3Counter] to some extent
According to the non-profit organization, it targets those users who are aware of and subscribe to the Firefox Quantum decide on Google Chrome, which is driven by commercial interests. Firefox was once a dominant browser, with a market share of 34.1 percent in 2010. However, Chrome gained momentum while Firefox's share dropped significantly.
In a blog post, Mozilla's Chief Marketing Officer wrote that her research shows both Mozilla and Firefox as well-known brands, but very few are able to make a distinction between Firefox and Chrome from a non-profit and commercial point of view ,
"… fewer people understand that Mozilla is a non-profit responsible for pro-internet technologies, policies, and programs beyond Firefox," Kaykas-Wolff wrote:
According to Kaykas-Wolff, Mozilla is Firefox Promote Quantum for a market of "conscious voters," who make up 23 percent of all Internet users, who have a "worldview that is against monopolies and centralized power centers," and for democratic access to information, knowledge, and resources.
Mozilla's timing for this strategy may prove right as public concern about the role of larger technology companies has increased in the areas of political trolling, ad-liberation disinformation campaigns and Russian interference in Western elections Google, Facebook, and Twitter report to the US Senate Judiciary Committee in Washington, DC to ask and answer suspicious online activity questions ahead of the 2016 presidential election.