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Home / Technology / Firefox to block Ad Tracker by default | News and opinion

Firefox to block Ad Tracker by default | News and opinion



Mozilla's Firefox browser will soon block ad-trackers by default

The change is designed to improve browser performance and prevent online marketing firms from collecting your information without your knowledge. "Users have the same privacy expectations on the Internet and yet in reality, they are tracked wherever they go," wrote Mozilla VP Nick Nguyen in a blog post.

In November, Mozilla added "Tracking Protection" to Firefox, which stops ads, plug-ins and buttons for sharing metadata about your online browsing activity, which arrived on iOS in April, but was out of the iOS version however, the feature is enabled and somewhat hidden on the browser default page. Previously, tracking protection was only available in Firefox's private browser mode.

Mozilla informed PCMag that it intends to use some of the Tracking Protection technology to use three new standard features to Firefox in the coming months.The first one focuses on stopping "slow-loading" third-party trackers that can drag the power of Firefox down has tested it; if all goes well, it will be activated in Firefox 63, which is scheduled for release in October.

  Firefox Ad Tracking Block

The second feature is designed to prevent ad-trackers from following your site-to-site Internet presence. "Firefox removes cookies and blocks the memory access of third-party tracking content in order to give users the private web browsing they expect and deserve," said Nguyen. This standard feature will be introduced in Firefox 65, which is scheduled for release in January.

Mozilla is also working on another initiative to stop site trackers who can "photograph" your web presence by identifying your computer's properties such as the IP address and browser version. The same initiative will also help to prevent websites from being secretly loaded cryptocurrrency Miners

Mozilla wants the changes to make websites more transparent in terms of collecting data. "Some websites will still want to have user data in exchange for content, but now they have to ask for it, a positive change for people who did not know the value they should get," said Nguyen.

Mozilla's drive to improve ad tracking will not win fans of online advertisers. But it's not the only browser maker trying to improve online privacy. In June, Apple also announced that the company's Safari browser would block third-party plug-ins, such as Facebook, to track your activity on the Internet.

Consumers can actually use some of the upcoming Firefox features by doing the "nightly" experimental setup of the browser. Turn on the features by hitting the settings icon in the menu bar and scrolling to a new Content Blocking section.

Editors Note: This story has been updated by Mozilla with additional comments.


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