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First look: Adobe's new illustration style comes alive in Creative Cloud
The ultimate goal of a creative tool is to foster seamless innovation and collaboration. Adobe understands this, having built its brand on industry-leading creative products for decades. But how do you evolve to become more approachable to a larger audience? For many tech companies of late, brand illustration have proved successful. When a logo or wordmark is not enough, illustrations help bridge the gap between a product and a user, becoming part of a brand identity. Today Adobe is rolling out a fresh illustration. 9to5Mac 12 "MacBook
Companies like Mailchimp, Dropbox, and even Chobani have made illustrations central But the most inoffensive brand identities are the most inoffensive brand identities Emma Zhang, Brand Experience Designer at Adobe, believes that the company's expectations are mutually stringent. "At Adobe, we hold a high bar for curating the artwork featured in our tools and
Zhang speaks of has been a dramatic all-star y transformed. Adobe's new illustration system revolves around four key elements. Outlines, geometry shapes, tool brand theme colors, and textures welcome users as they launch Creative Cloud applications. These ideas are consistently expressed in 2D side profile depictions across the system.
Variations on a theme.
"We delivered on "Zhang said, pointing to Acrobat DC's illustrations as a clear example of variations that can be created within the system." By changing the color themes, adding new textures and changing compositions, the system can generate infinite possibilities. "Inspiration for the style of Egyptian art and geometry. Clean lines and bright colors are juxtaposed with more organic textures and fills.
Illustrator CC onboarding.
Users are looking for the new style today in several Creative Cloud applications and services, including Adobe XD mobile, Illustrator's CC onboarding experience, Capture CC on mobile devices, the new Adobe Fonts, and more.
Previous and new illustration styles.
Adobe's exploration of illustration in its products is not entirely new. In 2016, the company's icon team began using a notably more muted linear illustration style for onboarding experiences and empty states in applications.
If Adobe's new style looks like a little different than you might expect, it will make you more comfortable, more efficient, and provide a more enjoyable user experience through clearer design , that's by design as well. "The approach of using a combination of vector shapes and human figures has been widely used across the tech industry. Zhang notes.
Ideation and creative thinking behind the new illustration style.
It's true: the tech world can not get enough of flat, cartoony human drawings – sometimes to the point of parody. Even Apple has not escaped the trend in its App Store illustrations. But Adobe is not hoping to buck one trend in order to lead the next. "I think trends come and go, it is not just the look that matters, but it is the thinking behind that can drive to artwork further," Zhang added. "I think we are starting to see more and more businesses starting to use textures and abstract forms. I do not want to learn more about the future trend, but treat it as something that inspires people to flex their creativity and explore different options. As we look ahead, I'm excited to see the blooming of art and illustration styles in tech products and services in the future. "
More on today's announcements:
Follow along with [19459019 All photos courtesy of Adobe.
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