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First wave of Bay Area Closings shows our sad last days as Toys R Us Kids




When you grew up singing, "I do not want to grow up, I'm a child of Toys R Us." Then get over it. You have no choice.

The end is near for America's most famous toy store and its death rattle is already audible at a prominent location in the Bay Area.

The shelves in the warehouse-like store in Emeryville were open until April 5, just days before the site officially closed on Sunday. Bargain hunters who showed up with their children for 60-80 percent off sales had dazed looks on their faces as they wandered inside the building ̵

1; at this point more of a lofty warehouse than a toy store – looking at the goods picked and crushed metal scrap lying on the ground.

"I think I'll have to shop online now", said a mother whose daughter Toys R Us used as a venue.

On March 15, it became known that the US activities of Toys R Us went out of business and sold all 735 domestic locations. The first wave of store resolution began on March 23.

There are more than a dozen Toys R Us stores in the Bay Area with the large Emeryville location and another in San Jose under the first wave of closures.

It might be too early to explain a full-fledged "toy-pocalypse" as the second wave of closures could pound out in the summer months, according to store managers. Some stores, such as those in Dublin and Pleasant Hill, still have a considerable amount of items on the shelves.

"Honestly, it's just as usual," said Alicia Lacour, Toys R Us store manager in Dublin. "We still get."

Other businesses in South Bay, which are scheduled to eliminate the second wave, are beginning to show signs of impending liquidation.

"Our store mapping is much smaller than most stores, but I have some empty shelves," said Kit Thai, Deputy Store Manager for the Toys R Us Outlet in Milpitas. "We only deal with everything we can."

For a long time a staple of American consumption, Toys R Us – with its trade figure Geoffrey the Giraffe synonymous with playing time – was once a thriving menagerie of cheering children. The company has existed for more than 65 years. At one time, the chain consisted of nearly 800 US stores and another 800 internationally.

The closure is part of a "retail apocalypse," a term for the ongoing closure of a large number of North American brick-and-mortar retail stores that begin in the 2010s.

Large department stores such as JC Penney, Sears, and Macy's have announced hundreds of store closures, and of the 1,200 shopping centers in the US, 50 percent will close by 2023 and more than 12,000 stores are expected to close in 2018.


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