Fitbit has partnered with Google to engage more in the healthcare sector.
The fitness tracker manufacturer announced on Monday that Google would use the recently announced health data standards for apps, known as Google Healthcare API, to link their portable devices to doctors' and hospitals electronic health records. Finally, the goal is to enable physicians to get health data directly from Fitbits to the wrists of their patients.
Fitbit will also move to Google's (googl) cloud data storage platform, many of which are already certified under the Federal Health Insurance Portability and Accountability Act or HIPPA, which governs the use of medical records. This could deter Fitbit from developing its own similar systems that comply with the laws.
"Working with Google gives us the opportunity to scale our business and help more people around the world reach the experience we bring to our users and the healthcare system faster," said Fitbit CEO James Park Statement. "This collaboration will accelerate the pace of innovation to define the next generation of health and wearables."
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Both companies have been struggling a bit on the wearables market lately. Fitbit was the market leader a few years ago, when fitness trackers were the craze, but it slackened as consumers looked more at smartwatches from Apple, Samsung, and others to track their travel and also run apps.
Years ago, Fitbit stocks began to spin ̵
Meanwhile, Google Android Wear Software has not been successful for several years and was recently renamed Wear OS. The company largely relied on other gadget makers to build smartwatches that run its software, but as with phones, it may need to intervene and make its own products.
With both companies seeking a boost in wearables, the announcement of a new partnership also indicated a potential for deeper product collaboration in the future. "Finally, Fitbit and Google are working together to bring together the strengths of both companies to innovate and change the future of wearables," the companies said in a statement, without mentioning any specifics.
Fitbit (Fit) shares rose 5% on Monday to close at $ 5.55 in news of the deal.