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Home / Technology / Fitbit debuts with $ 200 Versa 2 Smartwatch and Fitbit Premium subscription

Fitbit debuts with $ 200 Versa 2 Smartwatch and Fitbit Premium subscription



Fitbit's Versa smartwatch was so successful that the company developed the Versa Lite for athletes looking for the same look in a lower priced device. Now, Fitbit is revising the original Versa with the introduction of Versa 2, the second generation of the all-purpose smartwatch. The Versa 2 will have the same price as the original Versa – $ 200 – and there will be a Special Edition version with two tapes for $ 230.

The Versa 2 does not change much about the exterior design of the watch. This is one of the things the users at Versa are said to enjoy the most: it's practical, but chameleonically appealing. So Fitbit left that aspect of the clock untouched. However, the company improved the screen by slightly enlarging it and introducing an optional always-on mode. If you choose this mode, you do not have to wait for the screen to go from black to your dial if you want to check the time.

To support such a feature, Fitbit had to increase the Versa battery life of 2. The company claims that the new battery, like its predecessor, still has at least five days of lifespan if activity and sleep are tracked. But users will probably not notice a big jump in the days of life between the Versa 2 and the original Versa.

The Versa 2 also has a faster processor than its predecessor, and all Versa 2 devices offer NFC support Pay contactlessly with Fitbit Pay. NFC was previously only available in the original Versa Special Edition, and we are pleased that Fitbit is bringing it to the Versa 2. NFC is not needed for everyone, even though contactless payments have become increasingly popular in recent years. About two years ago, Fitbit debuted, and the decision to make it an optional feature made sense. But now Fitbit faces fiercer competition from Apple, Garmin, Samsung and the like, and many of Versa's direct smartwatch competitors include NFC without forcing customers to pay more.

Another feature that many smartwatches support is support for voice commands, and Fitbit now offers them. The Versa 2 comes with Amazon Alexa support, so Alexa users can ask for information such as the calorie values ​​for a particular food or the nearest gym. As users talk to Alexa about commands and questions, Versa 2 displays text responses on their screen so your watch will not talk to you. In most cases this is a good thing, but some may be disappointed that the integration is no longer like Siri on the Apple Watch, which both answers and displays text responses.

In addition, the Versa 2 will do everything that the original Versa has done, including daily activity and tracking sleep, recording workouts with SmartTrack, mapping outdoor workouts with connected GPS, issuing smartphone alerts, controlling Spotify music playback, Run Fitbit OS applications and more. Users who have invested in a Fitbit device to take advantage of the company's reliable sleep tracking features will be thrilled that Fitbit now also offers all heart rate monitors, including the Versa 2, Sleep Score. The company has been testing this feature in beta for a while, but heart rate monitoring will soon be available to all users. This feature gives users a single numeric value that indicates how well they slept the night before, based on heart rate data, restlessness, waking time and sleep phases.

The Versa 2 seems to be a solid improvement The original Versa and the fact that it costs $ 200 is a big advantage. Fitbit could have easily raised the price for the new version, but a $ 200 prize would not only attract new customers, but also encourage current Versa lovers to update their devices.

Fitbit takes subscriptions seriously

does not focus solely on new devices. Given the competition in the wearables market, the company can not afford to put all the eggs in the hardware basket.

Fitbit's newest idea is a new health and fitness subscription called Fitbit Premium. With $ 9.99 per month, users get personalized insights, guided health programs and workouts, as well as other perks to help them live healthier lives.

The service adopts and complements Fitbit Coach, the company's previous service that provided subscribers with guided health plans and workouts. Fitbit Premium will incorporate Fitbit Coach's previous training plans and training plans. This allows members to participate in health plans that help them lose weight or improve their sleep plan, and follow audio and video-based training routines wherever and whenever they want to.

Fitbit Premium users also receive personalized insights and health tips based on the activity and sleep they capture with their Fitbit devices. Currently, all Fitbit users in the Fitbit mobile app see cards that provide general health advice that the app provides based on collected data. However, according to Fitbit, this feature will be even more extensive for premium users, offering even more personal insights. We have not received too many examples of this, but we hope that these insights will be enough to spit out only calculated numbers, eg. For example, how much did you move that week compared to last week, or how did your resting heart rate change from day to day?

Fitbit Premium will also feature wellness reports that users can share with their physicians, new content from partners such as Headspace and Yoga Studio, and health coaching that will connect them to an actual health coach for an additional fee (this feature will be available shortly). ,

Fitbit Premium clearly offers more than just personalized insights and health advice. This feature may affect or affect this subscription service. Fitbit is entering another area (the health care subscription market) where competition is strong, but the company has a dataset for every user that lacks most competitors. Fitbit only needs to make good use of this information. I'm excited to try out Fitbit Premium to see how much deeper these personalized insights help a single user improve their overall health. The Edition (which includes an additional volume) is available for $ 229. Both devices will be available from September 15th in retail and online. Fitbit Premium will be available in September for $ 9.99 per month or $ 79.99 per year in 17 countries. Expansion into additional markets is planned for 2020.

Listing image by Fitbit


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