Remember New Jersey's epic quest for a state slogan?
(In contrast to our 565 communities that are full of them, we never agreed on one.)
Drive to South Dakota to throw the glove. The state's new slogan for an anti-drug campaign caused a major stir on social media in South Dakota on Monday.
What exactly is this priceless slogan?
"Meth. It's our turn. No, the South Dakota governor wants us to know that their state is meth, they know how to solve the problem. On !
Of course, you can only see the problem here, except for the fact that Florida Man has to raise the stake next time.
And if not, many people on Twitter noticed what might be wrong and pointed that out. [1
] According to a report by the Argus leader of Sioux Falls, Governor Kristi Noem launched on Monday the campaign to fight the state's meth-crisis.
"Meth. We are on it "is broadcast on TV ads and billboards where people say," I'm on meth. "
The report states that the Broadway Co. advertising agency in Minneapolis launched the campaign and the state so far, the agency has paid nearly $ 449,000 this year.
] Noem saw the Twitter response and … doubled the slogan.
"Hey, Twitter, that's the crux of this ad campaign, is to raise awareness Noem tweeted, "So I think that works."
She went on to share the hashtag #MethWeAreOnIt and onmeth.com, the initiative's website, with the following statement:
"South Dakota has a problem. There is not a single solution because meth is widely used. However, we can look at it from different angles so that it does not take counties, cities or neighborhoods. Let's work together. Meth. We are there. "
Still, this is not the first time that a slogan has gone awry in South Dakota.
Consider this entry from 2014 – "Do not jerk and drive" to keep drivers from jerking on their icy roads.
The road safety slogan was a deliberate game for a doppelganger, but was criticized enough to get the ax from the State Department of Public Safety.
Do you have a tip? Amy Kuperinsky can be reached at firstname.lastname@example.org . Follow her on Twitter @ AmyKup or on Facebook .
Get the latest updates directly to your inbox. Subscribe to the newsletters of NJ.com. .