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The new 2020 Ford Explorer SUV is revealed at Ford Field on January 9, 2019 in Detroit, Michigan.
Few automakers exhibiting at the Detroit Auto Show, which kicks off Sunday in Detroit, have more riding on this year's show than Ford.
"This is Ford broadcasting its identity," Jeremy Acevedo, manager of industry analysis at Edmunds, said. The company, as he sees it, is making "all-in-bet on their trucks and SUVs."