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Ford hopes to find its way back to the mid-sized truck market



Then there is Mahindra & Mahindra. A decade ago, the Indian automaker sought to set up a US dealer network to market an SUV and a pickup truck. This effort collapsed during the Great Recession. Recently, Mahindra has commenced production of a small off-road vehicle, the Roxor, at a plant in Auburn Hills, Michigan. Anand Mahindra, chairman of the group, told reporters at the opening of the factory a year ago.

"I think a very logical step would be to get on the street," he said. While road legalization of Roxor seems to be in the works, a version of an Indian pickup from Mahindra could also follow.

Meanwhile, Hyundai is working on a slightly smaller truck based on the Santa Cruz concept that received rave reviews at the North American International Auto Show several years ago. According to the Korean carmaker, a production version could be finished in 2020 or 2021

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Similar to SUVs, automakers are wondering if there could be a market for even smaller pickups that are more akin to the compact models that win the hearts of fans of the then-young Boomer. Ford has lost clues that may possibly be inserted slightly below the ranger. What midmarket segment tariffs will look like over the next few years could decide whether buyers will get even more options for pickup.


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