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2018 Subaru Crosstrek Limited (Photo: Subaru)
He questioned whether Ford CEO Jim Hackett is exercising questionable judgment while facing pressure from investors annoyed by the disappointing stock performance. and whether the dramatic announcement to eliminate the Fusion sedan and some other cars for the more lucrative SUVs and trucks is not a short-sighted strategy.
Apart from the popular Ford Mustang, all cars are on the chopping block.
"Why change a winning formula like the Ford Fusion sedan? That does not make sense," said Noble. "The car is made in Mexico, so if Ford can not make a profit from the merger, there's a bigger problem."
Industry observers have challenged Hackett's leadership since he took the helm of Ford a year ago.
"It 's as if Jim felt like he was. Www.moviesfilmonline.com / de / movies / oliver – twist Noble said he had taken big steps to convince Wall Street. CEO) Mary (Barra) at GM has been very successful and made big announcements. GM is well-versed in being really busy while remaining firmly rooted in the traditional business.
While Europeans sell and buy cars, Americans generally do not.
Noble said word wording will be crucial for Ford in the coming months.
"The word 'wagon & # 39; itself is repugnant to 8 out of 10 car buyers, "Noble said." Many of these buyers are Boomers and (Gen) Xers, who grew up in wagons and never want one. Europeans sell cars. They sell very small quantities and do not call them wagons. Consumers purchased 209,623 mergers and 188,886 outbacks in 2017, according to manufacturer sales data, in 2017. Fusion sold 86,978 vehicles in 2018, while Outback sold 90,978 vehicles.
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The merger sales have been steadily declining in recent years, while Subaru has gained overall revenue.
"Ford adds far too much complexity to the merger. There are too many different models, too many different types of engines, four-wheel drive and front-wheel drive, hybrid or not. It's just too much, "said Sullivan." It prevents them from being as profitable as a Toyota Camry or Honda Accord. It's time to turn the Fusion brand into a Subaru-like vehicle from a local automaker. "
The Fusion redesign is likely to compete directly with the Buick Regal, he said.
Levine said that no Timeframe for the merger redesign or its revelation has been set.
Contact Phoebe Wall Howard: 313-222-6512 or [email protected] Follow her on Twitter: @phoebesaid
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