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Home / Business / Ford plans to make fusion longer, bigger and stronger [196590000] 2019 Ford Fusion "data-mycapture-src =" https://www.gannett-cdn.com/presto/2018/07/11/PDTF/a31f237d-4b02-4e68-90d1-3fd673b9f8ea-2019_Ford_Fusion.jpg " data-mycapture-sm-src = "https: //www.gannett-cdn.comhttps: //www.gannett-cdn.com/presto/2018/07/11/PDTF/a31f237d-4b02-4e68-90d1-3fd673b9f8ea -2019_Ford_Fusion.jpg? Width = 500 & height = 297 "/> 2019 Ford Fusion Sedan (Photo: Ford Motor Company) Ford wants to get rid of the traditional Fusion saloon in favor of a longer, larger and more powerful version [19659005] The new design, which has no scheduled release date, is intended to capture buyers driving the Subaru Outback car and possibly even the BMW 5 Series hatchback. "While current Ford Fusion production will finish in a few years, we will likely continue use the name because of its prominence, positive imagery and value with consumers, "said Mike Levine, product manager for Ford North Ame rica. "However, it's too early to speculate on what the new vehicle might look like." He went on to emphasize that consumers are moving away from cars in crossovers, SUVs and hatchbacks. "All car sales are down," Levine said. "We want to go where the consumer wants to go, they want vehicles with more ride height, more interior space, more versatility, customers love fusion, but watch vehicles evolve, we're swirling to new silhouettes, silhouettes that are better which consumers are looking for today. " No question, the Ford Fusion has a loyal following. "It was a good reliable car, a good seller for us in the last 10 years or so," said Joe Wood, new car sales manager at Northgate Ford in Port Huron. "The fact that Ford is reducing the number of cars alerts the people who are loyal brokers, and keeping the name, a solid brand, would be a smart idea." Industry analysts watch as Ford and its merger interest be redesigned. "Ford wants to ruin Subaru's impressive sales growth with a raised car," said Dave Sullivan, Product Analysis Manager at Auto Pacific, Inc. "This type of car is really the anti-SUV, and it looks like it has all the functionality and the benefit of a crossover without the stigma of transporting children or groceries.The lower SUV height helps with charging roof kayaks and has been proven to resonate with people with a certain lifestyle.These buyers tend to be in very good financial health to be and are highly coveted at the retail level. " More: 2019 Ford Fusion adds safety, driver features More: Ford's Plan Without Limos: 9 Things To Know The plan to get out of cars in trucks and SUVs is a consistent message emphasized and emphasized by Ford approx. The F-Series is a Fortune 500 company in itself. However, some industry observers are questioning the strategy to move from the Fusion sedan to a larger silhouette. "There is not much sales volume in sports cars, which does not exist," said Eric Noble, Product Development Consultant and Professor of Vehicle Technology at Art Center College of Design, Pasadena. "When Ford announced it would drop the merger, three or four other medium-sized automakers danced in. Fusion is a very competitive car, and the only sports car that has done well in North America over the past 25 years is the Subaru Outback is a segment of 1. So Ford goes from a segment that sells really well, to a segment that has never really sold well. "

Ford plans to make fusion longer, bigger and stronger [196590000] 2019 Ford Fusion "data-mycapture-src =" https://www.gannett-cdn.com/presto/2018/07/11/PDTF/a31f237d-4b02-4e68-90d1-3fd673b9f8ea-2019_Ford_Fusion.jpg " data-mycapture-sm-src = "https: //www.gannett-cdn.comhttps: //www.gannett-cdn.com/presto/2018/07/11/PDTF/a31f237d-4b02-4e68-90d1-3fd673b9f8ea -2019_Ford_Fusion.jpg? Width = 500 & height = 297 "/> 2019 Ford Fusion Sedan (Photo: Ford Motor Company) Ford wants to get rid of the traditional Fusion saloon in favor of a longer, larger and more powerful version [19659005] The new design, which has no scheduled release date, is intended to capture buyers driving the Subaru Outback car and possibly even the BMW 5 Series hatchback. "While current Ford Fusion production will finish in a few years, we will likely continue use the name because of its prominence, positive imagery and value with consumers, "said Mike Levine, product manager for Ford North Ame rica. "However, it's too early to speculate on what the new vehicle might look like." He went on to emphasize that consumers are moving away from cars in crossovers, SUVs and hatchbacks. "All car sales are down," Levine said. "We want to go where the consumer wants to go, they want vehicles with more ride height, more interior space, more versatility, customers love fusion, but watch vehicles evolve, we're swirling to new silhouettes, silhouettes that are better which consumers are looking for today. " No question, the Ford Fusion has a loyal following. "It was a good reliable car, a good seller for us in the last 10 years or so," said Joe Wood, new car sales manager at Northgate Ford in Port Huron. "The fact that Ford is reducing the number of cars alerts the people who are loyal brokers, and keeping the name, a solid brand, would be a smart idea." Industry analysts watch as Ford and its merger interest be redesigned. "Ford wants to ruin Subaru's impressive sales growth with a raised car," said Dave Sullivan, Product Analysis Manager at Auto Pacific, Inc. "This type of car is really the anti-SUV, and it looks like it has all the functionality and the benefit of a crossover without the stigma of transporting children or groceries.The lower SUV height helps with charging roof kayaks and has been proven to resonate with people with a certain lifestyle.These buyers tend to be in very good financial health to be and are highly coveted at the retail level. " More: 2019 Ford Fusion adds safety, driver features More: Ford's Plan Without Limos: 9 Things To Know The plan to get out of cars in trucks and SUVs is a consistent message emphasized and emphasized by Ford approx. The F-Series is a Fortune 500 company in itself. However, some industry observers are questioning the strategy to move from the Fusion sedan to a larger silhouette. "There is not much sales volume in sports cars, which does not exist," said Eric Noble, Product Development Consultant and Professor of Vehicle Technology at Art Center College of Design, Pasadena. "When Ford announced it would drop the merger, three or four other medium-sized automakers danced in. Fusion is a very competitive car, and the only sports car that has done well in North America over the past 25 years is the Subaru Outback is a segment of 1. So Ford goes from a segment that sells really well, to a segment that has never really sold well. "




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2018 Subaru Crosstrek Limited (Photo: Subaru)

He questioned whether Ford CEO Jim Hackett is exercising questionable judgment while facing pressure from investors annoyed by the disappointing stock performance. and whether the dramatic announcement to eliminate the Fusion sedan and some other cars for the more lucrative SUVs and trucks is not a short-sighted strategy.

Apart from the popular Ford Mustang, all cars are on the chopping block.

"Why change a winning formula like the Ford Fusion sedan? That does not make sense," said Noble. "The car is made in Mexico, so if Ford can not make a profit from the merger, there's a bigger problem."

Industry observers have challenged Hackett's leadership since he took the helm of Ford a year ago.

"It 's as if Jim felt like he was. Www.moviesfilmonline.com / de / movies / oliver – twist Noble said he had taken big steps to convince Wall Street. CEO) Mary (Barra) at GM has been very successful and made big announcements. GM is well-versed in being really busy while remaining firmly rooted in the traditional business.

While Europeans sell and buy cars, Americans generally do not.

Noble said word wording will be crucial for Ford in the coming months.

"The word 'wagon & # 39; itself is repugnant to 8 out of 10 car buyers, "Noble said." Many of these buyers are Boomers and (Gen) Xers, who grew up in wagons and never want one. Europeans sell cars. They sell very small quantities and do not call them wagons. Consumers purchased 209,623 mergers and 188,886 outbacks in 2017, according to manufacturer sales data, in 2017. Fusion sold 86,978 vehicles in 2018, while Outback sold 90,978 vehicles.

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The merger sales have been steadily declining in recent years, while Subaru has gained overall revenue.

"Ford adds far too much complexity to the merger. There are too many different models, too many different types of engines, four-wheel drive and front-wheel drive, hybrid or not. It's just too much, "said Sullivan." It prevents them from being as profitable as a Toyota Camry or Honda Accord. It's time to turn the Fusion brand into a Subaru-like vehicle from a local automaker. "

The Fusion redesign is likely to compete directly with the Buick Regal, he said.

Levine said that no Timeframe for the merger redesign or its revelation has been set.

Contact Phoebe Wall Howard: 313-222-6512 or phoward@freepress.com Follow her on Twitter: @phoebesaid

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