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Home / Technology / Ford will not call Crossover Mach 1 after all

Ford will not call Crossover Mach 1 after all



by Ronan Glon
  Ford will not name the crossover Mach 1

The company just tested the waters.

Ford suggested its imminent launch of an electrical crossover could revive the emblematic nameplate Mach 1

; It even showed the nameplate at this year's Detroit Auto Show. Dearborn officials must have heard the cry of the purists, because one of the firm's executives disclosed the name, which is unlikely to make a comeback.

"We did that out there to rate it, there are pros and cons I do not want to hinder it at this point, but we've got a very strong reaction from people," said Jim Farley, Ford's president Global Markets, in an interview with the journal Automotive News . He stopped revealing the other names that the team is considering.

The name is the tip of the iceberg, which represents what we do not know about the model. Ford has previously confirmed that the crossover will boast up to 300 miles driving range. It will likely drive on the modular electric car platform that the company is developing. And his tin will borrow styling Mustangs. It might even anticipate the appearance of the next-gen car; It will be launched in 2020, about a year before the next Mustang.

While wearing the name of an emblematic Mustang, the transition will receive an extra-large infusion of the pony car's genes, promises Ford.

"Mustang has a soul, it's a balance between performance and design That's a good thing, "added Darrel Behmer, chief engineer of the Mustang, to markup and rub off on the rest of the portfolio.


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