Ford of Europe's electrification vision encompasses 16 vehicle models – eight of which will be on the road by the end of this year – the company announced at the Go Further event in Amsterdam.
These plans include a plug-in The hybrid version of the SUV Kuga, the Mustang-inspired crossover and a commercial transit van.
Ford's European electrification strategy is in line with North America's plans to focus largely on hybrids. For example, on Tuesday in a separate event, Ford picked up the latest generation of the Escape, a North American 2020 model car that's sportier, technology-packed, and equipped with hybrid and electric options.
Last This year, Ford has bolstered its plans and announced it would phase out most of the cars sold in North America. Ford will continue to produce the Mustang and focus the remainder of its North American efforts on trucks, utility and utility vehicles, and switching to electric vehicles.
The insert of Ford of Europe's strategy, which also includes a number of purely electric-powered vehicles, the Mustang eseque SUV, is largely led by Stuart Rowley.
Rowley, who took over as Deputy Vice President and President of the Regional Association on April 1
The majority of the vehicles introduced to Ford of Europe on Tuesday are either hybrid or plug-in hybrid vehicles. Two of these vehicles – a plug-in Hybrid Explorer SUV and a new plug-in hybrid tour for the commercial van market – were unveiled at the Go Further event worldwide.
A plug-in hybrid variant of Ford's new middle class. The Kuga-size SUV, which will have a range of 31 miles for the hybrid's battery pack, has been unveiled alongside the new Fiesta EcoBoost Hybrid and Focus EcoBoost Hybrid with Mild Hybrid technology for optimized fuel efficiency.
Ford also focused on the commercial end of the market and planned to bring a purely electric transit van to Europe by 2021. Ford is launching a plug-in hybrid version of the transit van this year. This plug-in hybrid will feature a 13.6 kWh lithium-ion battery pack and Ford's 1-liter EcoBoost gas engine, which acts as a range extender. The powertrain has a purely electric (sometimes referred to as zero emission driving range) of 31 miles and a total range of 310 miles when the range extender is used. The vehicle is being tested in London. Further tests will start soon in Valencia (Spain) and Cologne (Germany).
The Ford of Europe event confirmed that the often Mustang-inspired electric crossover will be more than a North American market. The vehicle, said Ford on Tuesday, will be able to drive 600 kilometers or 370 miles with a single charge when it hits the market, an estimate based on European fuel consumption and the WLTP emissions standard.
The WLTP or World Harmonized Light Vehicle Test Procedure is a new standard designed to make European fuel consumption labels more realistic. (In the past, ranges in Europe were heavily over-estimated compared to the more conservative EPA estimates.) Vehicles in the US use EPA estimates.