Fairphone, the Netherlands-based company that develops mobile phones under fair trading and working conditions, while favoring the device's longevity over breakthrough technology, will ship its newest phone next week in hopes of having its presence on the smartphone Expand market.
According to the Fairphone website, the phone was offered in Europe at a pre-sale price of $ 450 or just under $ 500. The delivery takes place on 3 September.
One of the big selling points of the phone revolves The user-friendly hardware of the modular headset allows easy self-repair when something breaks down. Fairphone sells spare parts on its website. Buying a replacement phone every two years is no longer a given.
Another big difference between market standards such as the iPhone and the Android-based Galaxy and the Fairphone, in which an Android 9 processor is directly pre-installed, is in his name. The brand appears to be a fair, fair-trade trading company, with the company's groundbreaking efforts aimed to differentiate itself from the rest of the smartphone industry.
"We have developed the Fairphone 3 to be a true sustainable alternative. This is a big step towards a lasting change. With the creation of an ethical products market, we want to motivate the entire industry to act responsibly, as we can not achieve this change on our own, "said CEO Eva Gouwens on the Fairphone website.
"We envision an economy that respects people and people The planet is a natural part of doing business, and we believe that this has created scalable opportunities to improve our supply chain and product. "
Since the launch of the startup in 201
The phone itself is manufactured by Taiwanese manufacturer Arima, who attributes to Fairphone the improvement of employee satisfaction by improving employee representation, health and safety as well as paying a bonus to workers to fill this gap between minimum wage and living wage the factory. "
The Arima workers receive a bonus from Fairphone based on an increase in performance related to their quota targets. This is in sharp contrast to industry standards where punishment and / or long hours are not uncommon for manufacturing defects. Fairphone believes its approach promotes good work ethic and employee rights.
Despite fairphone's environmental and employee-friendly efforts, the concept of a fair-trade smartphone remains a niche market, accounting for only 0.1 percent of the Western European smartphone market. However, Fairphone is optimistic that responding to the conscience of a consumer will eventually pay off in the coming years.
"(The market is growing) at high speed," van Abel recently told TechCrunch, pointing to the growth in corporate finance due to the increasing popularity of impact investing. "I think it's very possible that Fairphone will be [ship 200,000 smartphones per year] in the next few years," adding, "We can address a small portion of the consciously consuming market."
"I think Fairphone has evolved – even if it's Fairphone – a brand I'm pretty sure can turn into a full-fledged, sustainable consumer electronics brand because there are none."
It remains to be seen whether Fairphone breaks through the consumer telephone upgrades cycle every few years or not, and the do-it-yourself style of maintaining and repairing the device seems disgusting. Some of the less motivated smartphone consumers.  However, Van Abel's confidence in the European release of Fairphone 3 is unshakeable, highlighting the fact that smartphone longevity is becoming a key selling point for the brand.
"I'm pretty hopeful, because [humans have] was pretty successful It's about selling people things they do not need, and I'm pretty sure that's what we do in marketing van Abel
Fairphone and van Abel are not the only ones who rely on consumers who change their buying habits when buying smartphones. Industry expert John Anon of Android Headlines spoke to Fox Business Network and believes there is an appeal for a fair-trade phone that lasts more than a few years and promotes sustainability in the smartphone market.
"Consumers already seem to be changing This is partly because smartphone prices are steadily rising and partly because of a better understanding of the waste that is generated in the electronics sector," Anon wrote in an e-mail Fox Business.
"In other words, consumers are already adopting a sustainable approach to their purchases and now expect their new smartphone to last longer than ever," Anon wrote. "The idea that a phone lasts longer than usual is no longer a niche market."
But Anon has highlighted that a market for such sustainable phones is likely to remain small until they become cheaper.
"There is probably a market for everything that is sustainable," he added. "Whether this market will ever and soon exceed the requirements of affordable phones is another matter – price is one of the most important factors in the industry today, and if sustainable phones are not priced, then this is a market for products Sustainability is a key feature that may remain low for the time being. "
The Fairphone 3 specifications include a 5.7-inch Full HD screen, a built-in 4G fingerprint reader The device comes with a Snapdragon 632 engine, 4GB of RAM and 64GB of memory that can be expanded with an SD card.
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