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Home / Business / Formula One World Champion Lewis Hamilton opens a plant-based burger chain and joins other celebrities dedicated to the wrong flesh

Formula One World Champion Lewis Hamilton opens a plant-based burger chain and joins other celebrities dedicated to the wrong flesh



Who will win the plant fast food war?

Morningstar consumer stock strategist RJ Hottovy and A.T. Greg Portell, Kearney's partner, talked about Beyond Meat and the popularity of the meat alternative in fast food restaurants.

Include the Formula 1 racing driver Lewis Hamilton among those in the meatless following the burgeoning popularity of Burger Kings Impossible Whopper, which has caught the attention of consumers and has taken the fast food market by storm Get started on a vegetable-based burger shop. [19659004] Hamilton, 34, and Italian nightclub promoter and entrepreneur Tommaso Chiabra and investor Ryan Bishti open Neat Burger near London's Regent Street on Monday.

Currently, they are looking for £ 1

5m of additional locations in the UK to fund expansion into locations in Covent Garden and Kings Cross.

"We are not aiming for vegans or a plant-based niche, we are targeting the conversion of meat eaters," Bishti said in a statement. "We are part of a movement that takes place when you look at today's world in the Amazon with the deforestation of crops and agriculture. This is the perfect way to make a change.

The plant-based madness became viral when Burger King launched its "Impossible Whopper" on August 8, selling more than 45 of Burger's meat-free burgers. According to analyst Andrew Charles, King locations are opened daily.

To capitalize on the consumer's growing popularity, Hamilton and the company also plan to open a US facility next year with the intent to open another 14 Neat Burger locations over the next two years across Europe ,

Hamilton, born Briton and richest athlete nationwide with a net worth of 187 million pounds, became a vegetarian in 2017. The five-time Formula 1 World Champion now holds a significant stake in the company.

The vegan and vegetarian food market has exploded over the years. The number of vegans in the UK rose from 150,000 in 2014 to over 600,000 in 2018, according to the Vegan Society. [19] 659011] MORE FROM FOXBUSINESS.COM …

Hamilton is hardly the only sports figure or celebrity to enter the plant-based burger game, with Jay-Z, Trevor Noah, Serena Williams and Katy Perry in Investing Impossible Foods While the market for meatless burgers continues to grow worldwide.

Burger King has led the recent market expansion for herbal burgers, and the payout was hard to ignore for competitors, with the Impossible Whopper likely to contribute 6% According to research and investment firm Cowen, sales in the US burger Kings increased in this quarter.

"Our estimate of 6% of revenue in the same third-quarter business implies that the one-time consumer study for Impossible Whopper continues to be well balanced by the awareness that Burger King continues to grow with TV advertising to promote innovation," said Charles in a statement from last Thursday.

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