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Fortnite Creator launches App Store for Apple and Google



Combined, Apple Inc.

AAPL, + 0.05%

and Google

A total of 99.9% of the world's smartphones are achieved through the use of LPA (19459004) -0.59% (19659002). Even this talent does not make them immune to a small competition.

A small competition, in this case, comes from the power behind "Fortnite" – the global phenomenon of video games that has amassed more than 200 million registered players who have generated revenues in excess of $ 1

billion. Epic Games, the developer of the Battle Royale style shooter game, is capitalizing on this popularity by launching its own app store. Company founder and CEO Tim Sweeney has been critical of Apple's and Google's business models for a long time in the App Store. He believes that both companies are overshadowing app sales relative to the cost of managing the stores.

Epic's solution is that developers can meet 88% of their app sales, compared to Apple's and Google's 70%. The first version of Epics Store was released earlier this month for PC and Mac gaming and is already impacting this end of the market. Steam, long the most popular platform for PC games, has already adjusted its own fee structure in response.

An enhanced version of this report appears on WSJ.com.

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