Google has fallen behind in the emerging space for smart speakers behind Amazon. To make up for this, Morgan Stanley analyst Brian Nowak suggested that Google should give all US households a free Google Home Mini, which is sold for $ 49 each. Google Store )
Google should give every household in the United States a free Google Home Mini if it wants to beat Amazon in the emerging smart speaker industry, according to Morgan Stanley analyst Brian Nowak [1
Free Google Home Mini for All
In a message to investors, Nowak wrote that Alphabet should give all households in Germany a free Google Home Mini Smart Speaker the United States because Google is retailing in relation to Amazon loses ground.
The Google Home Mini is currently shipping with a $ 49 price tag, so the plan costs Google about $ 3.3 billion. However, the massive figure has been described by Nowak as a "small price to pay" as Alphabet will earn approximately five times that amount over the next five years from the profits generated from retail search results.
"The growth in voice shopping combined with the anticipated deployment benefits of Amazon could jeopardize long-term growth in Alphabetis high-priced retail search category," said Nowak. He estimates that by the end of 2018, Amazon will have a 62 percent share of the smart speaker market in the United States, compared to 33 percent on Google, and that more than 70 percent of households in the country will have a voice search spokesman by 2022
With the free Google Home Mini Smart Speakers, Google can connect to Amazon by providing more search revenue and voice shopping opportunities. With an increasing number of online purchases via voice, the initial $ 3.3 billion in spending on Google Home Mini devices can plunge into an even more lucrative opportunity for Google.
Google Home Against Amazon Echo
Google has been working hard to improve the Google Home product line with new features such as continued conversation, in which users no longer have to say "hey" or "ok" and Spanish New language is added. There are also rumors that Google will soon launch a Google Home with a screen.
Despite these improvements, it remains to be seen whether Google will take over Amazon's dominance of smart speakers. The Google Home Vs. Amazon Echo debate is raging, and free Google Home mini-speakers for all could soon become an even more realistic plan for Google as the market expands.
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