What if you could see ads and be rewarded for them? So PreShow was born. With this app, you can purchase free movie tickets to view 15 to 20 minutes of branding content on your phone. These include movie trailers, background features, and interactive experiences from affiliates. PreShow launches its Kickstarter campaign today, which will help you get past information about the service and invite your friends to spend $ 60 or more. (There are also $ 25 and $ 1
When you finish a PreShow sequence, you receive points that you can redeem for a ticket for the associated movie. So far, the service only supports 2D demonstrations, but Spikes says they are working on alternative demonstrations like 3D and IMAX. There are no blackout times and you can see a PreShow twice to earn points for two tickets. You must actually use these tickets before you can view the ads for this movie again. When purchasing tickets, you can either do this with the app's virtual credit card, or you can request a physical card at the post office for a fee. PreShow will test various methods based on user feedback.
Because it's an advertising platform, data becomes a big selling point for marketers. Spikes say they only receive anonymized data confirming that you've finished a commercial. Of course, the PreShows can themselves be gateways for more information. A car manufacturer could offer you more points if, for example, you register for a test drive through the app. Spikes says PreShow could also be a way for studios to communicate with consumers. After watching a movie, you can create a poll that you can fill in and earn more points. (It seems a more convenient idea than movie studios camping in cinemas.)