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Home / Business / FTC probes marketing practices of e-cigarette maker Juul: WSJ

FTC probes marketing practices of e-cigarette maker Juul: WSJ



The Federal Trade Commission is investigating the marketing practices of e-cigarette maker Juul Labs Inc., the Wall Street Journal reported on Thursday, citing people familiar with the matter.

 FILE PHOTO: A Juul e-

FILE PHOTO: A Juul e-cigarette and pods are taken in this picture illustration September 16, 2018. REUTERS / Ronen Zvulun

REUTERS: The Federal Trade Commission is investigating the marketing practices of e-cigarette maker Juul Labs Inc, the Wall Street Journal reported on Thursday , citing people familiar with the matter.

Shares of Altria Group Inc, which has a 35percent stake in Juul, fell 2per cent to $ 44.88 in afternoon trading.

Juul has already come under scrutiny for its marketing practices, including its use of social media influencers to promote its vaping devices.

The U.S. Pat. House and some state attorneys general have launched separate investigations into the company's marketing practices. Last year the Food and Drug Administration conducted a surprise inspection at Juul's San Francisco headquarters and seized certain documents.

"Without commenting on any specific investigation, we fully cooperate and are transparent with any government agency or regulator , "a Juul spokesman said.

The company" never marketed to youth ", but has changed its advertising to feature adult smokers aged 35 and more, and has stopped advertising on social media, the spokesman added.

A may 2019 court filing from lawyers suing Juul that unnamed government agency was investigating the company's marketing practices.

The filing said that while Juul had not turned over its marketing practice to the lawyers, it has "presumably already gathered and produced many papers in response to investigative demands from the FDA, (REDACTED), and Attorneys gene eral for California, Massachusetts, and Washington, as well as the Los Angeles District Attorney. "

FTC investigators are examining Juul's involvement in deceptive marketing, including by targeting minors or using influencers, and thus

Altria did not respond to Reuters' request for comment, while at FTC spokesman

[ReportingbyTamaraMathiasSaumyaSibiJosephChrisKirkhamandDavidShepardson;EditingbyShinjiniGanguli)


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