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FTC sweet match for allegedly using deceptive love interest ads



The FTC also accused Match of failing to properly disclose the hoops dateless users to qualify for a free six-month subscription.

As you might guess, match disagreed with the FTC's claims. In a statement, it said the agency "misrepresented" company emails and uses "cherry-picked data" to make its assertions. Instead, the emails were the results of bots, spam, and other perpetrators.

Whether or not that argument is another matter. The FTC's argument is not as much that match intentionally as it was. If regulators can show that match what knowingly letting spammers slide, the company might just as much have trouble with those emails on purpose.


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