After a series of now five reports ofand an official Samsung has problems. But for rivals like Huawei's Folding Mate X
The world watches every movement of Samsung, taking notes and making sure their own plans to either cut and run when shoppers get cold, or to develop their own brand as a "real" foldable success by doing the pitfalls avoids the Galaxy Fold.
Samsung, Huawei and Motorola declined to comment, but Samsung said in a statement Monday: "We value the trust that our customers place in us and they always have our top priority … We want them for their Thank patience understanding. "
Samsung's decision to push back the Fold after going so fast that it first sold a folding foldable phone has already had a huge impact on the brand's reputation, overshadowing the other achievements of Fold with unaffected devices. The Galaxy Fold tester from CNET has a small dent, but no major problems.
Although the setbackthe broken screens are not dangerous in contrast to 201
For example, the P30 making headlines for their fantastic low-light photography and zoom performance. Despite Huawei's determination to overtake Samsung as the world's largest phone manufacturer has left real energy behind.were celebrated by reviewers like me (I particularly like it) S10 Plus and Value ), but they are the Huawei P30 Pro and
Similarly, Huawei's foldable Mate X tracks the Fold version at 5G speeds and a completely different design that places the foldable screen on the outside of the device rather than the inside fold. Rumor has it that Motorola will launch a foldable re-launch of its Razr flip phone with a vertical bend. Both could benefit from Samsung's setbacks with spiky news to bolster the robustness of their designs.
Doubts about the Galaxy Fold could help rivals
Samsung has promised to reinforce the screen Buyers to make the messaging clearer. Samsung said in a statement from Monday: "We'll take action to strengthen the screen protector, and we'll also improve the screen care and use guidelines, including the protective layer, so that our customers can get the most out of their Galaxy Fold . "
If these assurances are not sufficient, it is quite possible that observers in particular at the fold and at folding telephones in general will get mad. Even then, rivals have the opportunity to change people's opinions.
The Fold is an incredibly expensive device with a special design and special features. Positioned as luxury electronics, it is not intended as a mass market sensation. It's best for early users and developers to buy it as a status icon or to test apps. For many, the fold is a proof of concept where they can either consider the possibility of one day using their own foldable phone or confirm what they have always known – "nobody" needs a foldable phone handset.
But if Huawei's $ 2,600 Mate X or Motorola with its alleged $ 1,500 back-to-the-future flip phone would be released late in the day, with flawlessly functioning screens and well thought-out designs, they might be feasible Jump in and claim the glory by discovering how a "good" easily foldable phone could work.
Is it even possible for a foldable phone to work without problems? From what I've seen after a week with the Galaxy Fold, and after a few minutes with the Mate X and with  TCL's Foldable Concept Models no. This early phase is about seeing what is liable.
The best thing we should all remember is that foldable phones are a brand new thing and that mistakes have to be made when we figure out together what works and what does not. This reality excuses the early releases of Fold nothing more, as Huawei relieves the inevitable wobble when it releases the Mate X this summer.
Perhaps Samsung's biggest gift from everyone to Huawei and Motorola (and possibly every other brand) from LG to Apple is primarily in front of consumers while competitors take notes.
Three Screen Problems to Fix, Not One
Note that there are three major screen issues that have affected a handful of fold reviewers.
- Samsung's failure to communicate clearly that critics should not strip the protective layer on Fold's plastic screen led to the display immediately failing.
- Dirt trapped under the screen created a bulge and distortion.
- The left half of the Fold screen in a test device flickered for no apparent reason.
What Samsung Can Do to Help Themselves
Fold's delay means a number of different things for Samsung as viewers wonder if the tech giant leapfrogged important quality controls in its hurry to be foldable first.
But here's another way to consider the shift: Samsung takes the screen issues seriously. Backpedaling is the time to fix bugs and apologize to customers in a meaningful way.
During this break, Samsung is working on new packaging that makes it clear which plastic sheeting should be removed and not. The company is certainly also developing new ways to strengthen the screen. These things take time, and Samsung only has a chance to get a right to compensation.
Samsung could also train support staff in new procedures, which is when customers complain about screen problems. I speculate that Samsung is creating a concierge track for fold buyers, which will appeal faster with help. After all, a $ 2,000 investment in the world of the phone is akin to the status of an airline or the ownership of elite cars, the stations that provide customer service benefits to anyone else. The victory could instead lead to the last mark.
Originally on April 23 at 4 pm PT.
Updates, 8 pm PT: Reflects that Samsung refused to comment on this story; 8:49 pm PT : Reflects that Huawei declined to comment. Update at 16:00 PT. Update from 24th April at 08:25 PT.