Electronic Arts was one of the larger players at the center of the loot-box debate since the release of Star Wars: Battlefront II . This title has been a catalyst for discussion among US legislators about the predatory nature of loot boxes, although no legislation has yet been written. However, this is not the case overseas, as Battlefront and EA's extremely profitable FIFA Ultimate Team mode encouraged the Belgian and Dutch governments to adopt the loot-box mechanics as a gamble classify violations of laws in both countries.
Despite this new ruling and other nations making seemingly similar decisions, EA's CEO, Andrew Wilson, does not intend to hire the "Ultimate Team" mode or any loot-box mechanic in the company's future title , "We're going to move forward [withFIFA Ultimate Team … We always think of our players, we always think about how we can provide this kind of experience to our players in a transparent, entertaining, fair and balanced way ̵
It is understandable why Wilson advanced with the insertion of loot boxes. The "Ultimate Team" mode is a very popular recording in every EA Sports title and has contributed greatly to EA's continued profitability. The publisher made a profit of $ 1.25 billion in the last quarter, though he did not release a major title. The income generated by the card pack purchases made in the Ultimate Team mode had a strong impact on this sum.
Wilson argues that the "Ultimate Team" modes and the loot boxes contained therein are not gambling because players "always receive a certain number of items," from them, or does not give the company any option of digital items or virtual currency Wilson's defense does not cover the use of real money to buy loot boxes within EA's games, nor does it provide a valid defense against the accidental delivery of items from them These two issues, together with the predatory nature and the minority orientation, led to the new regulations.
There is also the problem of disconnected services that allow players to play in-game items for real money Wilson said the company was aware of the existence of such services and a work to "eradicate what's going on in an illegal environment". Wilson said the company continues to work with the authorities against both these services and the company's ability to exploit booty
Wilson's statements are in the face of reports that the company is launching its loot-box strategy ahead of its release important title Battlefield V and anthem . The latter is particularly noteworthy, as many of Anthem developer BioWare see the performance of the upcoming title as a "make-or-break" situation for the studio after Mass Effect: Andromeda The Series was put on hold for the foreseeable future. Wilson may protect one of EA's most prolific revenue streams, but such hubris towards federal governments could fail, especially as more fans head to the anti-loot box side of the debate.