In a low-light room at Joy's Spa in Washington, DC, Dawn Franklin smoothes a cream-colored mask on Jessica Osorio's face. The mask, she says, is enriched with chamomile and sage and aloe vera, plus an ingredient she still needs to explain to her clients: CBD.
Franklin began working with an Oregon chemist to make CBD products for the skin, believing that a little of it wiped his face, helping repair the ravages of old age.
But Franklin also takes CBD in gummy form, banging some in the morning and some at night. Like a magic pill, she wipes away the insomnia, stress, and agonizing pain in her back that makes her limp, though she's only thirty.
"It's crazy," she admits. But she insists that CBD can do anything. "It's just crazy, the different things that helped him."
For the generation Anxious, which is attached to their phones and alarmed, overworked and underfilled, the mysterious substance CBD quickly becomes the new "it" "drug.
Devotees whisper about CBD as a reassuring remedy for raging thoughts and aching extremities ̵
Back at Joy's Osorio, the mask that still clings to her face tells of her own experiences m CBD, as she seems to quench the back-cramps she has suffered since an accident years ago.
Plus, it's just their imagination or does their wrinkles seem to have faded.
Did we mention the relationship between CBD and the green gold mine, which is the American marijuana industry? (Surprise.)
CBD is also known by the full name cannabidiol (pronounced Canna-Bid-EYE-ol) and is just one of hundreds of compounds that hide in the cannabis plant. It's a distant cousin of THC, the stuff in the pot that's notorious for stoning you and inciting the wrath of Attorney General Jeff Sessions.
But while the term "cannabidiol" smells of grass, "CBD" somehow sounds like … taming. Like something you can call it – like turmeric and melatonin and coal and biotin or any of the other miracle elixirs that replaced Prozac in America's medicine cabinets.
The dizzying rise of CBD is a story of timing from branding. With more and more states deregulating marijuana, the "reefer madness" stigma surrounding it for decades seems to have gone up in smoke.
Weeds without high
But CBD is appealing to some who would never smoke a joint after dinner: Take a few milligrams of CBD, such as putting an oil on the tongue or a piece of sugar, and it tastes unmistakable Cannabis, that is, slightly malty and herbicidal, and just a bit funky. But the effect of cannabidiol is surprisingly anti-climactic. It's grass without the high.
And maybe that's why CBD is legal in many states, including some that do not allow legal recreational or medical marijuana.
An organic chemist named Roger Adams isolated cannabidiol in a research wave into the medical promise of marijuana in the 1930s and 1940s. He filed a patent, and in the following decades, marijuana breeders experimented with growing high CBD content with almost no THC, hoping that a train could trigger its own trippy bang.
It was not long before they realized they were wrong. So, so wrong.
"CBD has become known as the hippie's disappointment," says Stuart W. Titus, managing director of Medical Marijuana Inc., a producer of several CBD oils and products launched in 2012.  Now the hippie's disappointment is back and is being renamed into the stressed-out modern office-space salvation.
Gwyneth Paltrow's obsessively followed lifestyle site Goop, which should never miss the chance to rave about a wellness trend, recently released a guide to CBD cocktails. One of the many comfortable lounges offered by Coachella Swag next month promises CBD oils, yoga and vegan food for all guests. An author for the Cut's website wrote that a little CBD made her feel "adorable".
"Some people naturally want the high," says Titus. "But others are looking for the health and wellness benefits."
What many are, according to the founding members of the cannabidiol cult. Infinite, indeed.
"I like to call it the super-nutrient, the super-plant," says Spike Mendelsohn, the Washington-based former "Top Chef" candidate behind fast-casual restaurants like Good Stuff Eatery. Lately, he's been partnering with the CBD-infused 'wellness drink' Plnt Water, which is available in flavors like turmeric and ginger, as well as matcha and mint, and is initially available in a healthy, casual, fast-casual restaurant Chain
"It's really breast milk," he says. "It is natural."
Some have doubts
Of course, not everyone buys the hype.
Last year, the FDA criticized a number of companies that operated CBD on the basis of unfounded claims – mainly that it was possible to cure or reverse cancer
The agency has not evaluated all claims regarding CBD, however Some in the field of research already have their doubts.
"I think you are dealing with conditions in which people seek answers," says Timothy E. Welty, a professor of pharmacy at Drake University in Des Moines, Iowa. So they turn to each other and say, "This is the answer. "
Welty has been involved in the use of CBD in patients with epilepsy, and at least two reputable studies have shown that they can relieve seizures, but as for the rest – the anxiety and sleep claims, all anecdotal – he is dubious "They're not science-based," he says.
So, is CBD only this year activated carbon or functional fungus? Harmless enough to burst without worries?
"Me would be very cautious, "says Welty, without control over sweets and water and food products containing CBD, he says," You're not sure what you're getting. "
For true believers, though, it pays off to push into the unknown means to throw away the aspirin and the pain killers and the antidepressants.
"There have been many people dealing with cannabis and edibles for a long time," says Mendelsohn Weed seems like fun. "But is it worth risking all the other jobs I have? I'm in business with my family. I work a lot with children. I work a lot with politics."
Drugs? Unwise. The wellness area? A completely different ball game, he says. Besides, there is no market for CBD. "People," he says, "buy it already."
Franklin is convinced of his powers. "I had friends taking CBD for the first time and calling me and saying," Where have you been all my life? ", She says.