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Get ready to buy Google, Apple, Facebook and Amazon




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French President Emmanuel Macron, France introduces a new digital tax for Google, Apple, Facebook and Amazon.

© 201

9 Bloomberg Finance LP

France The French revenue of Google, Apple, Facebook and Amazon was only taxed at 3%, but these companies will not be less profitable due to the tax. When Google, Apple, Facebook or Amazon sells because [19659005] As with all corporate taxes, there is a common misconception about who actually pays the tax, because to stay in business, customers have to take on the entire business. Costs – including taxes – are the ultimate customers of the taxes. [19659006] The French estimates assume that the new tax will bring in 500 million euros per year, only the tax collectors.

This means not, these companies s will remain intact. There are unintended but foreseeable side effects.

Apple and Amazon will be easier to compete, at least in France, until their competitors become so big that they are subject to tax. Nevertheless, I would bet on Apple and Amazon, even if their competitors had a tax benefit of 3%.

Nobody ever bought an Apple product because it was the cheapest alternative. And with all the gadgetry that can occur when you buy things over the Internet, Amazon's A to Z Guarantee is a good reason for the French to continue shopping at Amazon, even though competitors' prices are slightly lower.

Companies competing with Amazon and Apple may not keep their prices constant. Instead, they could increase their prices by 3%, but since they are not taxed, they only keep the money.

With Google and Facebook earning their revenue from selling ads, the new tax makes it significantly more difficult for a French company to win an auction for ad space on both platforms. In fact, in every case where a French company won the bid for an ad slot, there was a second bidder not far behind.

If Google and Facebook simply refused to sell ads to French companies (not to trigger the tax), the second-party would take the ad space at a not much cheaper price. The net effect of the tax would then be that French companies selling products to Google and Facebook users are less competitive.

France has the right to levy taxes on activities within its borders at its sole discretion. But that will not work as they expect. However, if enough people think the new tax will be a huge setback for Google, Apple, Facebook or Amazon, stocks could drop to give investors some good entry points. These and other stocks can be found here.

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French President Emmanuel Macron, France introduces a new digital tax for Google, Apple, Facebook and Amazon.

© 2019 Bloomberg Finance LP

France On the French revenue of Google, Apple , Facebook and Amazon were only charged a tax of 3%, but these companies will not be less profitable due to the tax. When Google, Apple, Facebook or Amazon sold because [19659006] As with all corporate taxes, there is a common misconception of who actually pays the tax, since then, to stay in business Customers must pay all the costs of a business – including taxes – Ultimately, customers pay taxes.

The French estimate, that the new tax will bring in 500 million euros per year, which may be, but it will not diminish the profits of these companies, they are just the tax

This does not mean that these companies will remain intact. There will be unintended but predictable side effects.

Apple and Amazon will be easier to compete in France, at least until their competitors become so big that they are subject to tax. Nevertheless, I would bet on Apple and Amazon, even if their competitors had a tax benefit of 3%.

Nobody ever bought an Apple product because it was the cheapest alternative. And with all the gadgetry that can occur when you buy things over the Internet, Amazon's A to Z guarantee is a good reason for the French to continue shopping at Amazon, even if their competitors' prices are a little lower.

Companies competing with Amazon and Apple may not keep their prices constant. Instead, they could increase their prices by 3%, but since they are not taxed, they only keep the money.

With Google and Facebook earning their revenue from selling ads, the new tax makes it significantly more difficult for a French company to win an auction for ad space on both platforms. In fact, in every case where a French company won the bid for an ad slot, there was a second bidder not far behind.

If Google and Facebook simply refused to sell ads to French companies (not to trigger the tax), the second-party would take the ad space at a not much cheaper price. The net effect of the tax would then be that French companies selling products to Google and Facebook users are less competitive.

France has the right to levy taxes on activities within its borders at its sole discretion. But that will not work as they expect. However, if enough people think that the new tax will be a huge setback for Google, Apple, Facebook or Amazon, stocks could fall to provide some good entry points for investors. These and other holdings can be found here.


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