Gillette ad combatting "toxic masculinity" that has been sparked outrage.
The YouTube commercial from the Egard Watch Company [footageofmeninvarioussituationsIlanSruloviczasks"Whatisaman?"
"There's a movement in society." Fox & Friends "Monday.
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" You know, like a company like Gillette masculinity, "I just do not feel like masculinity is toxic."
"I think masculinity can be beautiful," he said.
Srulovicz said he made the ad backlash from friends and co-workers who feared the ad would draw attention away from women's rights issues.
"You can look at what Gillette did, which is the minority, the worst men and say," but some is not enough, "he said. 1
Gillette's ad takes its famous slogan "The best one can get" and replaces it with "The Best of Men Can Be."
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The Gillette has debuted last week and, according to a Fox News report, while it was getting paid, it had been criticized for delivering to "insulting" message that misogyny is rampant among men.