Google launches new Chromebook Enterprise devices that will hopefully push more companies away from Windows laptops. Microsoft has dominated enterprise computing for years. However, as companies increasingly seek to modernize their equipment fleet, competitors have the opportunity to challenge Windows. Google is working with one of Microsoft's largest partners, Dell, to introduce new Chromebook Enterprise laptops to businesses.
Dell launches Chrome OS on a pair of its popular Latitude laptops for businesses that offer both a standard clamshell design and a 2-in-1 option. While listening to two existing Windows laptops for Chrome OS, Google and Dell have been working together for more than a year to make sure these new Chromebook Enterprise devices are ready for IT needs. This includes bundling a number of Dell cloud-based support services that help administrators better control how these Chromebooks are introduced to businesses.
This means that IT administrators can more easily integrate these Chromebooks into existing Windows environments and manage tools such as VMware Workspace One. For years, Microsoft and its partners have offered a set of management tools that make it easy to customize and control Windows-based devices. Google has also tweaked the Chrome Admin console to reduce load times, improve search on each page, and revise them with material design elements.
Businesses can choose between Dell's 1
Google is now partnering with a number of OEMs to better target enterprise customers. Dell is the first OEM to bring Chromebook Enterprise laptops to market, but there's more to come. "This is not an exclusive case for Dell," said John Solomon, vice president of Chrome OS at Google, in an interview with The Verge. "We will start with Dell first … but in the future we will continue to work on the ecosystem."
You can imagine that Lenovo and HP will be partnering with Chromebook Enterprise laptops in the future. Just as they currently offer devices for both consumers and businesses. This tighter integration benefits OEMs by now being able to bundle a larger stack of software and services on a single Chromebook for business.
Chromebooks have traditionally held up well in education, but have been in low demand in companies accustomed to Windows. Google's new focus is a major change. However, this does not mean the company will suddenly attract business customers overnight. "Enterprise is more of a marathon than a sprint," Solomon admits. "For Google, this is a crucial moment for us to really telegraph that we take the company very seriously." This is not just a project that you know is an experiment. We will see how it works. This is a long term and serious commitment.
Microsoft's reaction to this new one Chromebook Enterprise offer will be meaningful. It was always trying to counter Chrome OS with their own, cheaper Windows-based laptops. However, this is not a challenge for modern operating systems. Microsoft is also working on a "Windows Lite" version of its operating system, which is significantly more supported by the cloud compared to Chrome OS. This slimmed-down version of Windows could help Microsoft compete better with the modern advantages of something like Chrome OS. Microsoft has in the past tried to counter Chrome OS with efforts like Windows 10 S, but it has always been more of a locked version of Windows than something really modern. Modernize your operating system because you have an operating system that is actually designed for an IT world which is very client-oriented and very heavy, "says Solomon. Support for legacy applications, hardware, and even Windows versions of Microsoft is currently available to IT administrators, but Google is embracing the adoption of the modern operating system. It's a very hard interface that any bad actor can penetrate, "says Solomon , "I imagine Microsoft will try to modernize its operating system and get it to where it goes, but they have the legacy issue and we do not."
When Microsoft tries to build a more Chrome operating system Unlike the operating system, Google believes it will continue to gain the upper hand thanks to its investment in machine learning. "We've been working on Chrome OS for 10 years, it's not just something we invented last year," explains Solomon. "We've developed areas where we innovate, such as machine learning – that's Google's core competency – and we're starting to apply it." We have a number of features we work on to manage the product through machine learning, deep at the operating system level. So how you can optimize the CPU, the battery and the display. "
Google's partnership with Dell is a big warning to Microsoft and its Windows dominance, but it's up to Google and its partners to prove it really will work. We saw that Google stepped out of the tablet hardware business earlier this year and the efforts to bring Chrome OS to tablets did not really work. Google now has to demonstrate that it is ready and able to provide flexible software and services that convince businesses to make the big Windows transition. Solomon described the company as a marathon rather than a sprint, but with Microsoft it is more like a really long boxing match between two of the world's heavyweight technology companies.