Users do not even need to launch the app: the clicks will also be executed if the application is not running. This means that the battery can be discharged and data consumed. This fraudulent action happens to ads served by Google's AdMob and Twitter's MoPub. It also shows how bad performers use the Twitter advertising platform. Back in March BuzzFeed News reported a massive ad fraud scheme that also exploited MoPub by hiding video ads behind legitimate banner ads.
In addition to the fraudulent clicks on ads, the DU Group apps involved in the scheme ̵
BuzzFeed News discovered the involvement of the DU Group as it examined 5,000 popular apps in the Play Store. However, apart from the six DU Group applications, more ad fraud apps have been found, proving that this is a major issue Google has to address. Richard Kramer, senior analyst at Arete Research, said the publication said Google needs to do more to solve the problem. "Ad fraud is simply the norm in China (and for many other apps), and … Google should do much more to prevent this, even if it significantly reduces sales. You can not say that it does Do not ignore the problem or reject the problem, "he said.