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Google Beats Amazon to the Punch – The Motley Fool



Smart Speaker top dog Amazon.com (NASDAQ: AMZN) is an ad-supported animal that has been presented for free on its own wildly popular line of echo smart speakers. Spotify (NYSE: SPOT) in the process. The free animal has been key to the Swedish music streamer's growth in recent years, particularly in emerging markets.

(NASDAQ: GOOG) (NASDAQ: GOOGL) Google just beat Amazon to the punch.

 Google Home lineup of smart speakers

Image source: Google.

Google Music is now free on Google Home

-party smart speakers that integrate Google Assistant. The free, ad-supported service does not include on-demand access; instead, users want to be able to ask Google Assistant to play stations or genres. The pre-emptive move by.

The pre-emptive move by Google makes it all but certain. Google is a distant second to Amazon in terms of U.S. smart speaker installed base, according to recent estimates from Consumer Intelligence Research Partners (CIRP). The U.S. smart speaker installed base has reached 66 million, CIRP estimates, with Amazon representing a dominant.

While on Amazon and Google are market leaders in smart speakers, especially prominent in music streaming. While Amazon vaguely says that it has "tens of millions" of music customers, Amazon Prime members who have access to a limited catalog from Prime Music.

Apple (NASDAQ: AAPL) and Spotify are the bigwigs in music streaming, especially when it comes to paid subscribers instead of free users. Paid music-streaming subscriptions hit 255 million in 2018, according to industry trade group International Federation of the Phonographic Industry.

Cross-platform support has been instrumental to Spotify's success, ensuring its service is ubiquitous across product categories. Apple is even becoming more open to cross-platform support for Apple Music, recently bringing its service to echoes. Apple Music could potentially come to Google Home soon, too. Amazon's and Google's attempts to grow their own music-streaming businesses, especially given their content discovery capabilities-a core competitive area for music-streaming services-are not as sophisticated as Spotify's. 19659011] fool.insertScript ('facebook-jssdk', '//connect.facebook.net/' The e-commerce and search giants might be able to add free users, but getting more paid subscribers. en_US / sdk.js # xfbml = 1 & version = v2.3 ', true);
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