Google is stepping up its efforts to return to China. Earlier this year, the search giant planned to use its ARCore technology, which enables augmented reality and virtual reality, to transfer to phones in China, and this week, its first partner, Xiaomi, was supplied with it.
Initially, the technology will be available for Xiaomi's Mix 2S devices through an app in the Xiaomi App Store, but Google plans to add more partners in China over time. Huawei and Samsung are two confirmed names that have committed to distribute ARCore apps on Chinese soil, Google said earlier.
Google's core services remain blocked in China, but ARCore apps can work there because the technology itself works on the device cloud, which means that once apps are downloaded to a phone, there's nothing China's Internet censors do can do to disturb her.
Instead of software, the main task is distribution. The Google Play Store is limited in China, and in its place China has a fragmented landscape consisting of more than a dozen third-party Android app stores . That explains why Google has closed deals like Xiaomi and Huawei, which run their own app stores, which ̵
ARCore in Action
The ARCore strategy for China, while subtle, is part of continued growth to boost Google's presence in China. This has not led to the revival of Google Play Store – despite much speculation in the media – Google has recovered in other areas.
In recent months, the company has partnered with Tencent, which has agreed to invest in a range of China-based start-ups – including the biotech-focused XtalPi and the live streaming service Chushou – and announced an AI lab in Beijing. In addition, Google gained a large tech presence in Taiwan by completing part of HTC and establishing a presence in Shenzhen, the Chinese city known as the "Silicon Valley of Hardware"  Finally, the first demo-day program for startups in Asia will take place, which will be held in Shanghai next September. Applications for participation in the initiative started last week.