Google introduced the URL shortener "goo.gl" in 2009, but has now announced that it will shut down the service next month and close it completely by 2019. The existing links continue to work. The URL shortener was launched for FeedBurner and the Google Toolbar, but neither exists now. Google now wants users and developers to switch to Firebase Dynamic Links with the latest announcement to refocus the company's efforts.
In a blog post on Friday, Michael Hermanto, Firebase Software Engineer, said, "Many Popular URLs Shorter services have surfaced and the way people find content on the Internet has also changed dramatically, from desktop pages to apps, to mobile devices , Home Assistants and more. "
For users who want to create new short links, Google has recommended the Firebase Dynamic Links or other popular services like Bit.ly and Ow.ly as an alternative. Essentially, FDLs are intelligent URLs that enable developers to send existing and potential users to any location within an iOS, Android, or web app.
In the meantime, new and anonymous users will not be able to access the site from April 1
Google encourages developers to switch to Firebase's Dynamic Links, which automatically recognize user's platform and send the user to either the web or your app. "URL Shortener is a great tool that we're proud of. Looking ahead, we're excited about the possibilities of Firebase's dynamic links, especially when it comes to dynamic platform recognition and links that survive the app's installation process," said Companies.