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Google closes the goo.gl URL shortener in favor of dynamic links



Google introduced the URL shortener "goo.gl" in 2009, but has now announced that it will shut down the service next month and close it completely by 2019. The existing links continue to work. The URL shortener was launched for FeedBurner and the Google Toolbar, but neither exists now. Google now wants users and developers to switch to Firebase Dynamic Links with the latest announcement to refocus the company's efforts.

In a blog post on Friday, Michael Hermanto, Firebase Software Engineer, said, "Many Popular URLs Shorter services have surfaced and the way people find content on the Internet has also changed dramatically, from desktop pages to apps, to mobile devices , Home Assistants and more. "

For users who want to create new short links, Google has recommended the Firebase Dynamic Links or other popular services like Bit.ly and Ow.ly as an alternative. Essentially, FDLs are intelligent URLs that enable developers to send existing and potential users to any location within an iOS, Android, or web app.

In the meantime, new and anonymous users will not be able to access the site from April 1

3 of this year. gl console to create short links. Existing users who have signed in with their Google Accounts, however, can access all features such as creation, management, and analysis by March 30, 2019. Then the console is set. Google noted that "all links continue to forward to the intended destination after shutdown," while users can also export link information from the console. Developer projects that have not previously accessed URL Shortener APIs will not be able to create short links to the service as of May 30, 2018.

Google encourages developers to switch to Firebase's Dynamic Links, which automatically recognize user's platform and send the user to either the web or your app. "URL Shortener is a great tool that we're proud of. Looking ahead, we're excited about the possibilities of Firebase's dynamic links, especially when it comes to dynamic platform recognition and links that survive the app's installation process," said Companies.

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