Google is testing a new ad placement: ad cards directly in Google feed. The Google feed cards look like any other, except for a little green "ad" badge in the lower left corner.
Some users saw the new ads without warning this week, as reported by Android Police for the first time. A Google spokesperson confirmed that this was a test for VentureBeat and then provided the company's typical explanation for exploring new potential revenue streams: "We're constantly testing new ways to improve our experience for our advertisers and users, but we have nothing specific now Sign up. "
For those who can not keep up with Google's various rebranding efforts," Google Feed "refers to the" Feed "section of the Google app for Android and iOS. It was formerly known as Google Now, and featured "now-card" forecast maps with news, location information, and various daily updates. Everything that still exists – Google renamed it in October 2016 in "Feed".
Google's desire to test advertising in the feed should not be surprising – ads drive most of Alphabet's revenue. Google will explore new ways to advertise as more people simply googling their behaviors to get what they need in the Google app and Google Assistant.
And yet, users who receive these ads are, of course, complaining about social networks. This is the natural reaction to additional advertising – and in this case the ads are probably quite intrusive. On some Android phones, you can access your Google feed by simply swiping on the home screen.
The test is likely to run until it reaches statistical significance. Then Google will look at the results and see what can be tweaked. If the company finds that users are largely indifferent in their Google feed for ads, you can bet that some versions of this test will be widely adopted.