Google has announced that it will disable the URL shortener service (goo.gl) in favor of Firebase's Dynamic Links (FDL). Therefore, users can no longer create new links as of April 13, 2018. However, existing links will remain fully functional after the date of 13 April and until 30 March 2019 – the date on which Google support ends. This does not mean that these links are not forwarded as intended, it merely means that there are no additional benefits associated with using a URL shortening service. Instead, the shortened link only acts as a generic URL link.
The reason why Google cancels support is due to how different links are used compared to when Google launched its solution. Specifically, the different access points (devices) that people are now using, and the different destination points for connections. Where does FLDs come from, as this is a solution based on deep-linking, although an enhanced version. For example, deep links have the advantage of not only redirecting someone to a website, but also to a point within a website. This also applies to an app where developers can direct users to a specific destination within an app. FLDs are even more advanced in this regard as they can accommodate different devices and operating systems. Something that was not always the case with standard deep links.
There are also additional benefits for developers as the target can be much more customized, with the option to redirect users for whom no destination app is installed. Google Play Store Entry for the App Even more important, though, is that From the developer's point of view, FDL continues to function the way it was originally intended after the app has been installed and opened. In short, FDLs are a far more robust shortcut solution than previous Deep Link versions and a better all-round solution in general. Not just for developers, because FDLs essentially guarantee that a user's navigation is uninterrupted, regardless of whether an app needs to be installed. Because the user ends up where the link was originally intended to take them over – the reason why the user clicked the link at all.