The Big Picture: Google switches from "classic" hangouts to Hangouts Chat & Meet applications. The company hopes to streamline the confusing mess of messaging applications, forcing corporate customers to switch from Slack to Microsoft.
Earlier this year, Google announced that it is providing its Slack competitors Hangouts Chat for G-Suite customers. This was part of a bigger trick to lift Hangouts myself. The company has finally announced that the change will take place in October. G Suite customers will be the first to be launched. Google created a staggered timeline in which to do this.
sixteenth April 2019:
- Several changes have been added to administrators, including the ability to disable the classic Hangouts interface.
- Google Vault Customers Must Do This Make sure that the existing mail retention policies and restrictions are correct and that the Unlimited Retention rule is removed, otherwise all chat messages will be kept forever.
- Customers can switch Hangouts chat instantly while Google adds classic Hangouts features like Gmail integration and Google Voice.
- Classic Hangouts are officially closed for G-Suite customers and switched to Hangouts Chat. After migrating from G-Suite customers, Google will slowly attract regular customers as G-Suite customers are fully converted to (and probably used to) the updated application.
Ending a feature is nothing new to Google. In fact, it has become somewhat predictable at this point. To compete with iMessage, Google has released Allo, which, however, weakens in favor of Rich Communication Services (RCS). Fortunately, this has recently gained some ground when Verizon introduced RCS messaging for Pixel 3 and XL 3 at the end of last year, and Google's own Fi network also entered the rollout field.
This could lead to Hangouts Chat But be unsuccessful, at least for people who do not pay for the G-Suite. Google already has a wealth of messaging apps that have been tried, and none of them really got stuck. Meanwhile, Whatsapp and Facebook Messenger are the world's leading mobile messaging platforms. Even for G-Suite customers, Slack is still widely used by Microsoft to lure its Windows enterprise customers into Microsoft teams.
The strengths of Google are mainly in the field of machine learning and artificial intelligence. If Google can leverage these strengths with a solid enterprise messaging offering, it may distract customers from Slack and Microsoft. It is not known at this time whether the shift to another Hangouts product will continue to confuse customers.