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Google Home Hub: An SEO Perspective



Google shipped the Google Home Hub, the Google Assistant with Display, to consumers last week. After playing with the Google Home Hub for a few days, I wanted to share the differences I found between the Google Home Voice and the Google Home Hub with a digital ad.

Talkable Markup

It Appears Message publisher's new talkable markup is not supported by the Google Home Hub. With Speakable Markup, webmasters can markup their news stories so the Google Assistant can read the text when someone asks for a news story. Google Home works well with it, but the Google Home Hub seems to jump to YouTube news videos on all news-related queries.

Here's how it works in Google Home:

If you compare the same query in the Google Home Hub, YouTube displays an unrelated video:

Recommended clippings

Recommended clippings seem to show less on Google Home Hub. The Google Home Hub displays fewer snippets compared to Google Home. I was able to trigger a feature snippet for the question on [what are SEO snippets]:

You get the same result in Google Home without a display, but you obviously do not see text on a display.

In many cases, however, the snippets that you would see in a Google Home object will not appear on the Google Home Hub with the display. Instead, Google will try to give you more answers on YouTube videos.

For example, a query to change the oil in your car in a Google Home Hub shows a YouTube video, but Google Home (not an ad) talks the content to a website in a specific snippet format:

Knowledge Panel Responses

The Google Home Hub displays Knowledge Panel responses. On Google Home without a display answers are given by the Knowledge Panel:

Google Answers

Google answers also work on the Google Home Hub similar to a Google Home Hub without a display. The main difference is that in the Google Home Hub, you can see the answer and a relevant image and tap the screen to drill down instead of using your voice to ask more questions. 19659004]

Why It Matters

When the Google Home Hub's ads take off and the families put them in their kitchens and put them in your desk Office (great for pictures if you use Google Photos), it's important to make sure you provide content appropriate to the snippet. The same applies to equivalent answers on YouTube.


About the Author

Barry Schwartz is the News of Search Engine Land publisher and owner of RustyBrick, a New York-based web consultancy. He also runs the Search Engine Roundtable, a popular SEM topic search blog.

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