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Home / Technology / Google is changing its business model enormously in response to the EU – BGR

Google is changing its business model enormously in response to the EU – BGR



Google is preparing to fundamentally change its business model in response to a record-breaking EU penalty this summer, which requires Google Android phone manufacturers to have access to the operating system Google's own search and web browsers Set default offer.

Now, after the EU decision, Google says it will go away for the first time to give away its Android OS for free to get it on as many devices as possible. Google will now charge a royalty for manufacturers of Android devices that want to deploy pre-installed mobile phones in the EU with apps like Gmail and YouTube. In another major change, by CNBC Google will also enact restrictions on phone manufacturers selling forked versions of Android.

"Earlier" CNBC notes, "Google combined a suite of 11 different apps that phone manufacturers would need to pre-install if they wanted to license their App Store, Play." In July, the EU ruled that this bundling It was anticompetitive – pushing consumers towards Google's search engine and weakening competing app manufacturers – even though Google just separated Google and Chrome from Google Play.

We reported earlier this summer, the big thing would be seen as soon as Everyone knew that a mega-fine would come, and since Google basically made money, thanks in part to its lucrative advertising business, it was beyond question that it would be able to afford any financial penalty What we should pay particular attention to was whether the EU fine would change the way the search giant does business it seems to be that that happens.

There are few details about the financial implications this step will have for Google, which will be selling a game pack for a package that includes Gmail, YouTube, Google Maps, and Google. Google will also sell a separate license for manufacturers of Android devices that use Google Search and Chrome, but want to link them to services provided by Google's competitors. Among other things, we do not know at this time how much these licenses will cost.

Here's more of The New York Times on the backstory and what that all means: " By obliging cellphone manufacturers to load the free apps along with the Android OS, said regulators, Google had knocked out competitors, with the company now having to separate its services in Europe, handset manufacturers such as Samsung and Huawei now have more flexibility to select which applications they want to pre-install on phones. " [19659002] Android, the paper goes on to note, is the most widely used mobile operating system in the world. More than 80 percent of all smartphones use Android, as do more than 24,000 different types of devices.

"Android to use," reports NYT "has allowed companies like Samsung to compete against Apple's iPhone without having to make their own software. By Google Google made the software available everywhere – in phones, tablets, cars, and refrigerators – but the company tied the use of the popular Play Store, where customers have more than one million apps from to external developers, to requirements that device manufacturers meet with other, advertising services such as the Google search engine and the web browser. "

Some device manufacturers complained to regulators in Europe that Google's terms were effectively preventing them from succeeding Make devices that are not heavily dependent on Google applications. Now they probably have more freedom to try this.

"In the future, Android partners who want to distribute Google apps could also build incompatible or forked smartphones and tablets," Google said in a blog post today. "Second, device manufacturers can license the Google Mobile Application Suite separately from the Google Search app or the Chrome browser, because pre-installing Google Search and Chrome along with our other apps has helped us fund the development and free distribution of Android We're launching a new paid license agreement for smartphones and tablets that will ship to the EEA, leaving Android free and open source. "

Source: John G Mabanglo / Epa / Shutterstock


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