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Google is making another attempt at social networking with Shoelace



Google's proprietary incubator, Area 120, is working on the new social networking app Shoelace, which aims to organize local events and activities. You use it by listing your interests in the app and recommending a set of "handpicked" local activities called "loops." You can also organize your own events and there is a map interface for viewing and returning other people's loops.

Shoelace's soft launch is just months after Google shutdown Google, the best-known attempt to build a social media platform. However, instead of trying to create a new all-encompassing social network that can compete with Facebook, Shoelace seems to have more modest ambitions targeting Facebook's omnipresent event functionality.


There is a map interface for displaying and responding events.
Image: Google

Android Police notes that Shoelace has a notable resemblance to Schemer, another Google experimental organization app that was launched in 2011 with a few mournings passing away.

Shoelace is currently in a trial phase with invitations only for iOS and Android. However, you can complete this form if you wish to participate. You need a Google Account to sign in. Unfortunately, it is currently only available in New York City. The team hopes to expand into other cities in the US soon. It's not clear when this might happen, but a similar NYC-targeted Area 120 app, Pigeon, will need to be expanded outside the city for more than a year after it's first launched.


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